Prof Siggi Gudergan ~ Associate Dean, Research

Siggi Gudergan is known for his work on business innovation, transformation and performance, an area of expertise that he leads as Professor of Strategy within James Cook University in Australia. He also is a Visiting Distinguished Professor at Aalto University in Finland, Visiting Professor at Vienna University of Economics and Business (WU Wien) in Austria, and Emeritus Professor at the University of Waikato in New Zealand. 

He earned a PhD in Management from the Australian Graduate School of Management which was awarded jointly by the University of Sydney and the University of New South Wales in Australia. He also holds a degree in Business and Economics from RWTH-Aachen University in Germany.

His research has been published in leading management, strategy, and marketing journals, has gained international recognition, and has been taken up in industry. He has secured funding for his research from several sources, including Australian Research Council Discovery and Linkage grants, as well as industry, totaling over $4 million. Some of his PhD students have won awards from the Academy of Management and Strategic Management Society, and now work at universities in Europe and Australia, including Go8 institutions. He holds various board and professional roles, and has consulted to or worked with a broad range of organisations, from start-ups to large multinational companies.

Interests

Professional

• Consulting in strategic planning and transformation
• Consulting in marketing, digital and innovation strategy

Research

• Strategic decision making and change in the contexts of organizational innovation, transformation, and performance (e.g., dynamic capabilities)
• Digital customer experience management
• Partial least squares structural equation modelling (PLS-SEM)

Teaching

• PhD training in above research areas
• Professional doctorate training in above research areas

Experience

• 2022 to present - Visiting Distinguished Professor, Aalto University (Finland)
• 2022 to present - Visiting Professor, WU (Vienna University of Economics & Business) (Austria)
• 2022 to present - Emeritus Professor, Waikato Management School (New Zealand)
• 2021 to present - Professor of Strategy, James Cook University (Australia)
• 2019 to present - Non Executive Director, Sofiri (Australia)
• 2018 to 2021 - Deputy Dean, Waikato Management School (New Zealand)
• 2017 to 2021 - Professor of Strategy, Waikato Management School (New Zealand)
• 2011 to 2018 - Professor of Strategy, University of Newcastle (Australia)
• 2011 to 2018 - A/Dean Research Training, University of Newcastle (Australia)
• 2011 to 2018 - Head of Management Discipline Group, University of Newcastle (Australia)
• 2007 to 2011 - Executive Director of Centre for Management & Organisation Studies, University of Technology Sydney (Australia)
• 1999 to 2011 - Professor of Marketing, University of Technology Sydney (Australia)
• 2008 to 2010 - Head of School of Marketing, University of Technology Sydney (Australia)

Research Disciplines

• Strategy, management and organisational behaviour (3507)
• Marketing (3506)

Socio-Economic Objectives

• Management and productivity (1503)
• Expanding knowledge (2801)
• Tourism services (1104)

Awards

• 2019 - Textbook Prize from the German Association of Business Academics: Advanced Issues in Partial Least Squares Structural Equation Modelling (PLS-SEM), SAGE.
• 2018 - ANZAM Best Paper Award - International Management Stream, “Do foreign investors need the advice of local experts despite international experience?”
• 2016 - Best Paper Award, Global Innovation & Knowledge Academy (GIKA) Annual Conference, “Heterogeneity in dynamic capability configurations: Equifinality and strategic performance”
• 2014 - Best Paper Award, Global Innovation & Knowledge Academy (GIKA) Annual Conference, “Strategic embeddedness of modularity in alliances: Innovation and performance implications”
• 2011 - Distinguished Paper Award, Australasian Marketing Journal, “The Role of Fairness in Modelling Customer Choice”.
• 2008 - Honorable Mention for Best Conference Paper Award, Strategic Management Society
• 2005 - Best Paper Award ANZMAC Services Track, "Social Psychological Underpinnings of the Satisfaction Mirror”
• 1998 to 1999 - Finalist for ISBM Dissertation Prize, 1998 and 1999 international ISBM Doctoral Support Award Competition, Institute for the Study of Business Markets (Pennsylvania State University, USA).

Memberships

• 2000 to 2022 - Strategic Management Society

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

• Gao Y, Gudergan S and Lin N (in press) Dynamic capability deployment: The roles of dominant logic and international entrepreneurial orientation. International Business Review,
• Funke A, Wilden R and Gudergan S (2023) Only senior managers lead business model innovation, or do they? Levels of management and dynamic capability deployment. Industrial Marketing Management, 114. pp. 181-195
• Maghzi A, Lin N, Pfarrer M, Gudergan S and Wilden R (in press) Creating opportunities: Heuristic reasoning in proactive dynamic capability deployment. Academy of Management Review,
• Taylor A, Hook M, Carlson J, Gudergan S and Falk T (2023) Appetite for distraction? A systematic literature review on customer smartphone distraction. International Journal of Information Management, 75.
• Altintas G, Ambrosini V and Gudergan S (2022) MNE dynamic capabilities in (un)related diversification. Journal of International Management, 28 (1).
• Bouncken R, Fredrich V and Gudergan S (2022) Alliance management and innovation under uncertainty. Journal of Management & Organization, 28 (3). pp. 540-563
• Fredrich V, Gudergan S and Bouncken R (2022) Dynamic Capabilities, Internationalization and Growth of Small- and Medium-Sized Enterprises: The Roles of Research and Development Intensity and Collaborative Intensity. Management International Review, 62. pp. 611-642
• Huynh K, Wilden R and Gudergan S (2022) The interface of the top management team and the board: a dynamic managerial capabilities perspective. Long Range Planning, 55 (3).
• Kalubanga M and Gudergan S (2022) The impact of dynamic capabilities in disrupted supply chains—The role of turbulence and dependence. Industrial Marketing Management, 103. pp. 154-169
• Rahman S, Carlson J, Gudergan S, Wetzels M and Grewal D (2022) Perceived Omnichannel Customer Experience (OCX): concept, measurement, and impact. Journal of Retailing, 98 (4). pp. 611-632
• Richter N, Hauff S, Ringle C and Gudergan S (2022) The Use of Partial Least Squares Structural Equation Modeling and Complementary Methods in International Management Research. Management International Review, 62. pp. 449-470

Conference Papers

• Fischer A, Lichters M and Gudergan S (2023) Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration in Modeling Hospital Choice with Latent Class Segmentation. Springer Proceedings in Business and Economics. In: PLS 2022: 2022 International Conference on Partial Least Squares Structural Equation Modeling, 6-9 September 2022, Cluj-Napaca, Romania

More

ResearchOnline@JCU stores 63+ research outputs authored by Prof Siggi Gudergan from 2006 onwards.

Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

Current

• How does strategic Management Accounting enable Firms to strategically change and enhance Performance under conditions of Environmental Turbulence? (PhD , Primary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.