Understanding the motivations and barriers to adoption and effective use of connectivity technologies by SMEs in RRR Australia: Survey data

Project aims: Digital connectivity is increasingly becoming critical to not only growth, but survival, for many rural, regional and remote (RRR) businesses. For a long time, lack of reliable access has been one of the main barriers to adoption of digital connectivity technologies in RRR areas of Australia. However, in recent years internet access has improved and key emerging issues include a lack of adoption, or ineffective use of these technologies. This project will explore the human factors that influence the implementation and adoption of connectivity technologies by small and medium enterprises (SMEs) in RRR Australia.

Project methods: The study is designed as a sequential mixed methods research project. Taking an iterative approach, quantitative and qualitative methods will be mixed over five phases to gain an understanding of the human factors that influence the adoption and implementation of connectivity technology in RRR SME. Each phase will expand on the findings from the previous phase.

Phase 1: Exploratory Research - Co-design and Literature Review exploration of topic
Phase 2: Online Survey - Quantitative research
Phase 3: Initial Data Analysis - identify areas for further exploration
Phase 4: Online Focus Groups - Qualitative research to expand on findings
Phase 5: Detailed Data Analysis

This dataset consists of the codebook and survey results (processed and de-identified) for Phase 2: Online Survey.
The data is an MS Excel (.xlsx) workbook containing 2 datasheets and has also been saved in OpenDocument (.ods) format for long-term access and preservation.

Software/equipment used to create/collect the data: Qualtrics

Software/equipment used to manipulate/analyse the data: Microsoft Excel, SPSS

    Data Record Details
    Data record related to this publication UNDERSTANDING THE MOTIVATIONS AND BARRIERS TO ADOPTION AND EFFECTIVE USE OF CONNECTIVITY TECHNOLOGIES BY SMES IN RRR AUSTRALIA - SURVEY DATA
    Data Publication title Understanding the motivations and barriers to adoption and effective use of connectivity technologies by SMEs in RRR Australia: Survey data
  • Description

    Project aims: Digital connectivity is increasingly becoming critical to not only growth, but survival, for many rural, regional and remote (RRR) businesses. For a long time, lack of reliable access has been one of the main barriers to adoption of digital connectivity technologies in RRR areas of Australia. However, in recent years internet access has improved and key emerging issues include a lack of adoption, or ineffective use of these technologies. This project will explore the human factors that influence the implementation and adoption of connectivity technologies by small and medium enterprises (SMEs) in RRR Australia.

    Project methods: The study is designed as a sequential mixed methods research project. Taking an iterative approach, quantitative and qualitative methods will be mixed over five phases to gain an understanding of the human factors that influence the adoption and implementation of connectivity technology in RRR SME. Each phase will expand on the findings from the previous phase.

    Phase 1: Exploratory Research - Co-design and Literature Review exploration of topic
    Phase 2: Online Survey - Quantitative research
    Phase 3: Initial Data Analysis - identify areas for further exploration
    Phase 4: Online Focus Groups - Qualitative research to expand on findings
    Phase 5: Detailed Data Analysis

    This dataset consists of the codebook and survey results (processed and de-identified) for Phase 2: Online Survey.
    The data is an MS Excel (.xlsx) workbook containing 2 datasheets and has also been saved in OpenDocument (.ods) format for long-term access and preservation.

    Software/equipment used to create/collect the data: Qualtrics

    Software/equipment used to manipulate/analyse the data: Microsoft Excel, SPSS

  • Other Descriptors
    • Descriptor
    • Descriptor type
  • Data type dataset
  • Keywords
    • connectivity
    • technology adoption
    • broadband
    • digital inclusion
    • rural
    • regional
    • Australia
    • business
    • SME
  • Funding source
    • Australian Government Research Training Program Scholarship
  • Research grant(s)/Scheme name(s)
    • -
  • Research themes
    Industries and Economies in the Tropics
    People and Societies in the Tropics
    FoR Codes (*)
    SEO Codes
    Specify spatial or temporal setting of the data
    Temporal (time) coverage
  • Start Date 2021/09/03
  • End Date 2021/10/19
  • Time Period
    Spatial (location) coverage
  • Locations
    • Australia
    Data Locations

    Type Location Notes
    The Data Manager is: Rachel Hay
    College or Centre College of Business, Law and Governance
    Access conditions Conditional: Contact researchdata@jcu.edu.au to request access to this data.
  • Alternative access conditions
  • Data record size 2 files: 139 KB
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    Select or add a licence for the data
    The data will be licensed under CC BY: Attribution 3.0 AU
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  • Data owners
      James Cook University
    Citation Wilson, Carrie-Ann; Hay, Rachel; Atkinson, Ian (2022): Understanding the motivations and barriers to adoption and effective use of connectivity technologies by SMEs in RRR Australia: Survey data. James Cook University. https://doi.org/10.25903/dbvn-1t91