Associate Professor Adrian Kuah FCMI FCollP FHEA is a research leader at The Cairns Institute, Australia  and James Cook University Singapore where he heads the newly-formed Sustainability Research Cluster. In addition, he is a Adjunct Professor at Ecole de Commerce de Tahiti.  Nationally, he has been called to contribute to the Technical Committee for Circularity of Materials under the purview of Environment and Resources Standards Committee in Singapore, as well as joining the National Mirror Committee for ISO/TC 323 Circular Economy with the remit to provide national inputs at the International Organization for Standardization. He has been part of the JCUA Sustainable Development Working Group between 2019 and 2022, where he received the JCUA award for outstanding contribution toward addressing the United Nations Sustainable Development Goals. He also received the Vice Chancellor Award of Excellence for Innovation and Change in 2021.

Adrian received his B.Eng from Nanyang Technological University, an MBA from Strathclyde Graduate Business School, and PhD from Alliance Manchester Business School. He is elected Fellow of the Chartered Management Institute (FCMI), Fellow of the College of Preceptor (FCollP), and Fellow of the Higher Education Academy (FHEA). He has received accolades in the UK Financial Times as Professor of the Week. for his contribution to Business Education in 2013. Over the years, he has published more than 80 papers and received more than $900,000 of grants from research councils and governments in the U.K. Finland, France, Australia and Singapore. Of late, he joins the editorial board of the Thunderbird International Business Review in the U.S. His sustained leadership includes leadership on standardization, industry engagement and supervising five doctoral candidates in the circular economy, sustainable marketing, sustainable branding, social memory digitalisation, and corporate volunteering. For more details of his work and media interviews, please visit his Website

Engagements & Outreach

  • Invited to the 2nd Plenary Meeting for International Organization for Standardization TC 323, alongside world experts and other national standards bodies, between 15 and 19 June 2020, as well as contributed towards ISO/PWI 59004 and TR 59031.
  • Panel speaker in  “Smart Synergies: Business, Technology and Education”, together with Professor Agostino Bruzzone of the University of Genoa, Dr Nicola Bianchi, Scientific Attaché of the Italian Embassy and  Dr Giulio Gennaro, Chief Executive Officer at 1888 Gennaro Consulting on 1 November 2019 at JCU Singapore Campus. 

  • Led the Singapore International Chamber of Commerce - James Cook University Singapore tertiary education competition on Circular Economy and Sustainability Competition in 2019. The half-year national competition concluded with a high note on 25 October 2019.

  • Head of Delegation for JCU Australia in showcasing Queensland’s Advanced Manufacturing and Circular Economy capabilities to representatives of the World Economic Forum visiting Queensland in October 2019. The meeting was organised by the Office of Queensland Chief Entrepreneur.

  • Invited by National University of Singapore to partake in a lively 3-hour Panel Discussion “Opportunities and Gaps in the Circular Economy” livestream around the world on 29 August 2019. The conference was funded by the U.S. National Science Foundation.

  • Keynote speaker on circular economy and sustainable economic development at the Symposium on Inclusive and Sustainable Economic Development at the Cairns Institute on July 2019. The Australian Win TV interviewed him at the 6pm News.

  • Delivered JCU Singapore Public Lecture 2017 titled “The Rise and Fall of Mega e-commerce Markets” attended by more than 250 participants. He also delivered a seminar on the same topic at the Asian Consumer Insights at the Nanyang Technological University.

Media Mentions 

  • WIN TV News, Australia
  • Cairns Post and Queensland Times, Australia
  • Straits Times, Singapore
  • Eco-Business.com, Singapore
  • Financial Times, United Kingdom
  • Xinhua News Agency, China
  • LB5113: Corporate Strategy (Level 5; SIN)
  • Circular Economy comprising inter alia, remanufacturing, recycling, servitization, sharing economy and product design for longevity
  • Sustainability Grand Challenges including, inter alia, climate change transition, sustainable livelihoods, sustainable infrastructure, and sustainability reporting
Socio-Economic Objectives
  • 2021 - Vice Chancellor Awards of Excellence for Innovation and Change - 1st place
  • 2021 - Professional Engagement Award - JCU Singapore
  • 2021 - Professional Team Award - JCU Singapore
  • 2020 - Research Recognition Award - JCU College of Business Law and Governance
  • 2019 - JCU TropEco Excellence Award: Addressing Sustainable Development Goals
  • 2014 - Oxford Scholarship Online - Oxford University Press
  • 2013 - FT Professor of the Week - Financial Times (28 May 2013)
  • 2008 - Dean's List of Outstanding Faculty Award - University of Bradford
  • 2003 - Best Synopsis Prize - Manchester Federal School of Business and Management Conference 2003
  • 2002 - Best Synopsis Prize - Manchester Federal School of Business and Management Conference 2002
  • 1998 - Gold Medal for Best Dissertation - University of Strathclyde
  • 2019 - Professor (ADJ), L'Ecole de Commerce de Tahiti, PF
  • 2017 to 2020 - University Fellow, Charles Darwin University, AUS
  • 2011 to 2019 - Fellow, The Cairns Institute, James Cook University, AUS
  • 2012 to 2017 - Fellow, Grenoble Ecole de Management, France
  • 2010 to 2017 - Fellow, Higher Education Academy, UK
  • 2010 to 2017 - Fellow, College of Preceptors, UK
  • 2010 to 2017 - Fellow, Chartered Management Institute, UK
  • 2009 to 2012 - Fellow, Advanced Institute of Management Research, UK
  • 2010 to 2012 - International Theme Committee, Committee Member, Academy of Management, US.

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters

ResearchOnline@JCU stores 47+ research outputs authored by A/Prof Adrian Kuah from 2002 onwards.


Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

  • Millennial Employees, a key Cornerstone to Corporate Social Responsibility (CSR) in small and medium Enterprises (SMEs): Evolving a Unique Social Responsibility Identity! A Regional Comparison of four Countries: Singapore, Vietnam, Indonesia and Thailand (PhD , Secondary Advisor)
  • Digitalisation and Digitisation: The Impact on Memory-Making and the Role of Museums (PhD , Secondary Advisor)
  • Circular Economy Business Models and Consumer Acceptance in the Electrical and Electronic Equipment Sector: A Comparative Study of Singapore and South Korea (PhD , Primary Advisor)
  • Brand Identity and Value Creation: Determining Brands Co-ownership in the Experience Age (PhD , Primary Advisor)
  • Consumer evaluation and advertising effectiveness in digital influencer marketing and live streaming e-commence (PhD , Primary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.

  • 5+ collaborations
  • 4 collaborations
  • 3 collaborations
  • 2 collaborations
  • 1 collaboration
  • Indicates the Tropics (Torrid Zone)

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