Associate Professor Adrian Kuah is a research leader at both The Cairns Institute, Australia  and Centre for International Trade and Business in Asia through his work on Circular Economy and Sustainable Practices at the University. He is an Adjunct Professor at Ecole de Commerce de Tahiti and University Fellow at Charles Darwin University Australia. Between 2004 and 2010, he was affiliated faculty to Harvard Business School in the US, Director of Studies at Bradford University School of Management and MBA Director at Nottingham Business School in the UK. 

With degrees in Engineering and Business, he engages with international debates in top refereed journals in both the sciences and business.  Some of his highly-cited publications include consumer perceptions toward green products (Journal of Business Research, SSCI IF =7.38, SJR=2.049, H=195) and the recovery of carbon fibre in a circular economy (Science of the Total Environment, SCI IF =6.551, SJR=1.795, H=244). To-date, he has received over $900,000 of external grants toward his research from the ESRC, EPSRC and other government departments. . His recent book in partnership with the Head of School of Science and Technology captures "Digital Transformation in a Post Covid World" that explores how sustainable innovation, disruption and change impacted people, processes, the planet and our prosperty during and post-Covid. The book also integrates thought leaderships from Accenture, KPMG, Deloitte, Chambers of Commerce and universities from around the world.

Adrian's passion for sustainability drives his engagement and practice at JCU . He had coordinated the BBus capstone subject, implemented Work Integrated Learning, contributed to the Research Committee, and contributed to the success of AACSB accreditation, where he received the Vice Chancellor Award of Excellence for Innovation and Change in 2021. At JCU Singapore, he was awarded Excellence in Professional Engagement in 2021. With nearly 30 years of experience interfacing between practice and academia, he represents Singapore's position at the ISO TC 323 Circular Economy, and contributes to TC for Circularity of Materials under the purview of Environment and Resources Standards Committee. He was part of the University's Sustainable Development Working Group between 2019 and 2020, where he also received the JCU award for his outstanding contribution toward addressing the UN Sustainable Develpment Goals. He sits in the Circular Economy Interest Group at the Singapore International Chamber of Commerce (SICC), for which he inaugurated a national competition  in supporting Singapore’s Year toward zero waste in 2019.

His sustained leadership includes supervising 3 PhDs as a primary supervisor and 2 PhDs as secondary supervisor at various stages of completion, covering topics such as circular economy, sustainable marketing, sustainable branding, social memory digitalisation, and corporate voluntering. He is seeking expression of interest from strong PhD candidates with research experience to join his research team. For more details of his seminal work and media interviews, please visit his Website

Engagements & Outreach

  • Adrian was invited to the 2nd Plenary Meeting for International Organization for Standardization TC 323, alongside world experts and other national standards bodies, between 15 and 19 June 2020, as well as contributed towards ISO/PWI 59004 and TR 59031. The Singapore mission was led by Enterprise Singapore and Singapore Standards Council.
  • He was invited as panel speaker in  “Smart Synergies: Business, Technology and Education”, together with Professor Agostino Bruzzone of the University of Genoa, Dr Nicola Bianchi, Scientific Attaché of the Italian Embassy and  Dr Giulio Gennaro, Chief Executive Officer at 1888 Gennaro Consulting on 1 November 2019 at James Cook University Singapore Campus. 

  • The Singapore International Chamber of Commerce joined forces with James Cook University Singapore organised a Circular Economy and Sustainability Competition in 2019. The half-year national competition concluded with a high note on 25 October 2019.

  • Also in October 2019, Adrian brought a team of JCU professoriate to showcase Queensland’s Advanced Manufacturing and Circular Economy capabilities in a rare meeting with the World Economic Forum. The successful meeting was organised by the Office of Queensland Chief Entrepreneur.

  • The National University of Singapore invited Adrian to partake in a lively 3-hour Panel Discussion “Opportunities and Gaps in the Circular Economy” livestream around the world on 29 August 2019. The conference, funded by the U.S. National Science Foundation, with its recording will be reproduced into a U.S. documentary.

  • He was also invited to deliver a keynote on circular economy and sustainable economic development at the Symposium on Inclusive and Sustainable Economic Development at the Cairns Institute on July 2019. The Australian Win TV interviewed him at the 6pm News.

  • In 2017, Adrian delivered James Cook University Singapore Public Lecture 2017 titled “The Rise and Fall of Mega e-commerce Markets”. The event was attended by more than 250 participants. He also delivered a seminar on the same topic at the Asian Consumer Insights at the Nanyang Technological University.

Media Mentions 

  • WIN TV News, Australia
  • Cairns Post and Queensland Times, Australia
  • Straits Times, Singapore
  • Eco-Business.com, Singapore
  • Financial Times, United Kingdom
  • Xinhua News Agency, China

Peer Review 

Adrian received his B.Eng in Mechanical Engineering from Nanyang Technological University, an MBA from Strathclyde Graduate Business School, and a PhD in Business Administration from Alliance Manchester Business School. He is also a Fellow of the Chartered Management Institute, Fellow of the College of Preceptor, and Fellow of the Higher Education Academy . In 2013, he received accolades in the UK Financial Times as Professor of the Week. for his contribution to Business Education.

  • LB5113: Corporate Strategy (Level 5; SIN)
  • Circular Economy comprising inter alia, remanufacturing, recycling, servitization, sharing economy and product design for longevity
  • Sustainability Grand Challenges including, inter alia, climate change transition, sustainable livelihoods, sustainable infrastructure, and sustainability reporting
  • 2021 - Vice Chancellor Awards of Excellence for Innovation and Change - 1st place
  • 2021 - Professional Team Award - JCU Singapore
  • 2021 - Professional Engagement Award - JCU Singapore
  • 2020 - Research Recognition Award - JCU College of Business Law and Governance
  • 2019 - JCU TropEco Excellence Award: Addressing Sustainable Development Goals
  • 2014 - Oxford Scholarship Online - Oxford University Press
  • 2013 - FT Professor of the Week - Financial Times (28 May 2013)
  • 2008 - Dean's List of Outstanding Faculty Award - University of Bradford
  • 2003 - Best Synopsis Prize - Manchester Federal School of Business and Management Conference 2003
  • 2002 - Best Synopsis Prize - Manchester Federal School of Business and Management Conference 2002
  • 1998 - Gold Medal for Best Dissertation - University of Strathclyde
  • 2019 - Professor (ADJ), L'Ecole de Commerce de Tahiti, PF
  • 2017 to 2020 - University Fellow, Charles Darwin University, AUS
  • 2011 to 2019 - Fellow, The Cairns Institute, James Cook University, AUS
  • 2012 to 2017 - Fellow, Grenoble Ecole de Management, France
  • 2010 to 2017 - Fellow, Chartered Management Institute, UK
  • 2010 to 2017 - Fellow, College of Preceptors, UK
  • 2010 to 2017 - Fellow, Higher Education Academy, UK
  • 2009 to 2012 - Fellow, Advanced Institute of Management Research, UK
  • 2010 to 2012 - International Theme Committee, Committee Member, Academy of Management, US.

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters

ResearchOnline@JCU stores 45+ research outputs authored by A/Prof Adrian Kuah from 2002 onwards.


Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

  • Millennial Employees, a key Cornerstone to Corporate Social Responsibility (CSR) in small and medium Enterprises (SMEs): Evolving a Unique Social Responsibility Identity! A Regional Comparison of four Countries: Singapore, Vietnam, Indonesia and Thailand (PhD , Secondary Advisor)
  • Touristification and the role of Museums in Brunei and Singapore (PhD , Secondary Advisor)
  • Circular Economy Business Models and Consumer Acceptance in the Electrical and Electronic Equipment Sector: A Comparative Study of Singapore and South Korea (PhD , Primary Advisor)
  • Brand Identity and Value Creation: Determining Brands Co-ownership in the Experience Age (PhD , Primary Advisor)
  • Consumer Evaluations of Corporate Social Responsibility (CSE) as a Vehicle for Sustainable Marketing (PhD , Primary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.

  • 5+ collaborations
  • 4 collaborations
  • 3 collaborations
  • 2 collaborations
  • 1 collaboration
  • Indicates the Tropics (Torrid Zone)

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