About

Alexander is Professor of Marketing at James Cook University, and Director of the Centre for Tourism and Culture Management, Copenhagen Business School, Denmark. He holds a PhD from Melbourne University in Melbourne, Australia.

He is a leading international scholar of marketing and tourism management. Alexander publishes in marketing and tourism in publications such as Journal of Marketing, Journal of Retailing, and in tourism in Annals of Tourism Research and Journal of Travel Research.

Alexander regularly consults national and international organizations on the topics of tourist/consumer behaviour and management strategy.

Alexander has successfully supervised many Thesis students, and enquiries regarding Masters and PhD supervision are welcome. 

Teaching
  • LB5202: Marketing Essentials (Level 5; SIN)
Interests
Research
  • Consumer Psychology, Tourism Management, Country of Origin Theory, International Marketing, Consumer Behavior
Research Disciplines
Socio-Economic Objectives
Publications

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Other research outputs
Collaboration

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.

  • 5+ collaborations
  • 4 collaborations
  • 3 collaborations
  • 2 collaborations
  • 1 collaboration
  • Indicates the Tropics (Torrid Zone)

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