Dr Breda McCarthy ~ Senior Lecturer

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• 27.311, Law, Business And Creative Arts (Townsville campus)

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Dr Breda McCarthy Dr Breda McCarthy Senior Lecturer College of Business, Law & Governance James Cook University Web +61747815384 work

Dr Breda McCarthy is a Senior Lecturer in Marketing at JCU and a researcher in the field of consumer behaviour. Her research interests cover renewable energy, food waste, regional and rural development, ethical consumption, organic food and wine marketing in Asian economies, cultural enterprises and the strategic marketing activities of small to medium sized enterprises in Australia. She has published conference papers, journal articles, book chapters and case studies.  She employs quantitative and qualitative research methodologies and has a particular interest in grounded theory and the longitudinal, case-based approach to research. She holds a PhD in strategic management from Dublin City University, a first class Master’s degree (research) and a Bachelor of Business Studies (honours) degree from University College Limerick, Ireland.  

researcher 2019-11-14T12:53:05 +10:00

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