Prof Gianna Moscardo ~ Associate Dean, Research Education

Professor Gianna Moscardo has qualifications in applied psychology and sociology and joined the School of Business at James Cook University in 2002. Prior to joining JCU Gianna was the Tourism Research project leader for the CRC Reef Research for eight years. Her qualifications in applied psychology and sociology support her research interests in understanding how communities and organisations perceive, plan for, and manage tourism development opportunities, how tourists learn about and from their travel experiences and how to design more sustainable tourism experiences.  She has published extensively on tourism and related areas with more than 200 refereed papers or book chapters.  Professor Moscardo has been invited to speak on issues related to tourism in New Zealand, South Africa, Botswana, Italy, Finland, Austria, Croatia, Wales, Spain and the United States. Her recent project areas include evaluating tourism as a tool for economic development in rural regions, tourist experience analysis, cross-cultural issues in tourism, designing effective tourist interpretation and tourist storytelling. Current research is focussed on understanding heritage interpretation in tourist settings, tourist storytelling, and using Quality of Life as a way to investigate tourism impacts and community development.  In 2014 Prof. Moscardo was appointed Chair of the international BEST EN (Building Excellence in Sustainable Tourism Education Network) group.

Teaching

• BX3194: Destination Management and Planning (Level 3; TSV)
• LB5210: Independent Studies (Level 5; CNS)
• TO2051: Innovation for Tourism, Hospitality and Events Futures (Level 2; TSV)
• TO3052: Experience Design for Tourism Hospitality and Events (Level 3; TSV)
• TO5004: Sustainable Tourism Development (Level 5; CNS)
• TO5520: Professional Placement/Internship (Level 5; CNS)

Interests

Research

• Tourism and Sustainable Development
• Tourist Experience
• Community well-being/Quality of Life
• Heritage Interpretation
• Generational Cohorts
• Retail Consumption
• Regional Tourism Planning

Teaching

• Education for Sustainability
• Values Based Education
• Events management

Research Disciplines

• Tourism (3508)

Socio-Economic Objectives

• Tourism services (1104)

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

• Hughes K and Moscardo G (in press) Once upon a time: the impact of storytelling on connecting people to natural landscapes. Environmental Education Research,
• Moscardo G and Hughes K (2023) Rethinking Interpretation to Support Sustainable Tourist Experiences in Protected Natural Areas. Journal of Interpretation Research, 28 (1). pp. 76-94
• Albrecht J, Moscardo G and Dwyer T (2022) Learning about learning in tourism: Indigenous guide perspectives on their personal and professional development. Journal Of Hospitality & Tourism Research, 46 (2). pp. 320-343
• Jin H, Moscardo G and Murphy L (2021) Unraveling the mechanisms behind Chinese outbound tourist shopping: a social practice perspective. Journal Of Hospitality & Tourism Research, 45 (4). pp. 629-651
• Jin H, Moscardo G and Murphy L (2021) Unfolding Chinese tourist shopping practices: an observational study. Tourism Review, 76 (2). pp. 460-472

Book Chapters

• Moscardo G (2023) Tourism governance for rural community wellbeing: Challenges and creative opportunities. In: Handbook on Tourism and Rural Community Development. Research Handbooks in Tourism. Edward Elgar, Cheltenham, UK, pp. 286-300
• Moscardo G (2022) Eat pray love or total recall? Mindfulness and tourism. In: Tourism as a Pathway to Hope and Happiness. Aspects of Tourism. Channel View Publications, Bristol, UK, pp. 32-48
• Moscardo G (2022) The Responsible Management of Ecotourism Experiences: Exploring Ecotourism Selfies. In: Handbook on the Tourist Experience: design, marketing and management. Research Handbooks in Tourism series. Edward Elgar Publishing Limited, Cheltenham, United Kingdom, pp. 151-165
• Moscardo G (2022) Stories to Engage Protected Area Neighbouring Communities in Tourism Planning and Practice. In: Tourism Transformations in Protected Area Gateway Communities. CABI, Wallingford, UK, pp. 155-167
• Moscardo G (2022) Stories of Sustainability in Tourism. In: Planning and Managing Sustainability in Tourism Empirical Studies, Best-practice Cases and Theoretical Insights. Tourism, Hospitality & Event Management. Springer, Cham, Switzerland, pp. 27-41
• Konovalov E, Moscardo G and Murphy L (2021) Transforming Tourism Governance: Futures Thinking for Destination Community Well-Being. In: Tourism Dynamics. Goodfellow, Oxford, UK, pp. 96-115
• Moscardo G (2021) Promises and pitfalls in the future of sustainable wildlife interpretation. In: Wildlife Tourism Futures: encounters with wild, captive and artificial animals. The Future of Tourism, 4. Channel View Publications, Bristol, UK, pp. 85-97

More

ResearchOnline@JCU stores 192+ research outputs authored by Prof Gianna Moscardo from 2000 onwards.

Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

Current

• Community events as facilitators of pro-environmental behaviour change (PhD , Secondary Advisor)
• An Exploration of Mindfulness on Tour Guides and Tourists and their Influences on the Sustainability of Tourism (PhD , Primary Advisor/AM/Adv)
• Exploring the success of Marine Conservation practices Implemented with the help of Tourism activities (PhD , Primary Advisor/AM/Adv)
• The contributions of sport and recreation infrastructure to community wellbeing (PhD , Primary Advisor)

Completed

• Indigenous perspectives on evaluating community development programs in Indigenous communities: a case study of Palm Island (2022, Masters , Primary Advisor)
• Employee engagement: a critical assessment of the relationship with the psychological contract (2021, PhD , Primary Advisor/AM/Adv)
• Developing an Indigenous research tool to explore the effectiveness of community-based tourism in rural Papua New Guinea (2020, PhD , Primary Advisor/AM/Adv)
• Understanding Chinese tourist shopping in Australia: a social practice (2019, PhD , Primary Advisor/AM/Adv)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.