Prof Gianna Moscardo ~ Professor Personal Chair

Professor Gianna Moscardo has qualifications in applied psychology and sociology and joined the School of Business at James Cook University in 2002. Prior to joining JCU Gianna was the Tourism Research project leader for the CRC Reef Research for eight years. Her qualifications in applied psychology and sociology support her research interests in understanding how communities and organisations perceive, plan for, and manage tourism development opportunities, how tourists learn about and from their travel experiences and how to design more sustainable tourism experiences.  She has published extensively on tourism and related areas with more than 200 refereed papers or book chapters.  Professor Moscardo has been invited to speak on issues related to tourism in New Zealand, South Africa, Botswana, Italy, Finland, Austria, Croatia, Wales, Spain and the United States. Her recent project areas include evaluating tourism as a tool for economic development in rural regions, tourist experience analysis, cross-cultural issues in tourism, designing effective tourist interpretation and tourist storytelling. Current research is focussed on understanding heritage interpretation in tourist settings, tourist storytelling, and using Quality of Life as a way to investigate tourism impacts and community development.  In 2014 Prof. Moscardo was appointed Chair of the international BEST EN (Building Excellence in Sustainable Tourism Education Network) group.

Teaching

• BX2174: Research and Decision Making for Business (Level 2; TSV)
• BX3194: Destination Management and Planning (Level 3; TSV)

Interests

Research

• Tourism and Sustainable Development
• Tourist Experience
• Community well-being/Quality of Life
• Heritage Interpretation
• Generational Cohorts
• Retail Consumption
• Regional Tourism Planning

Teaching

• Education for Sustainability
• Values Based Education
• Events management

Research Disciplines

• Tourism (1506)

Socio-Economic Objectives

• Tourism (9003)
• Environmentally Sustainable Commercial Services and Tourism (9098)

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

• Moscardo G (2019) Encouraging hospitality guest engagement in responsible action: Building comprehensive theoretical models to support effective action (invited paper for 'luminaries' special issue of International Journal of Hospitality Management). International Journal of Hospitality Management, 76 (Part B). pp. 61-69
• Moscardo G and Hughes K (2018) All aboard! Strategies for engaging guests in corporate responsibility programmes. Journal of Sustainable Tourism, 26 (7). pp. 1257-1272
• Hughes K and Moscardo G (2017) Connecting with new audiences: exploring the impact of mobile communication devices on the experiences of young adults in museums. Visitor Studies, 20 (1). pp. 33-55
• Jin H, Moscardo G and Murphy L (2017) Making sense of tourist shopping research: a critical review. Tourism Management, 62. pp. 120-134
• Moscardo G, Konovalov E, Murphy L, Mcgehee N and Schurmann A (2017) Linking tourism to social capital in destination communities. Journal of Destination Marketing and Management, 6 (4). pp. 286-295
• Moscardo G (2017) Exploring mindfulness and stories in tourist experiences. International Journal of Culture Tourism and Hospitality Research, 11 (2). pp. 111-124
• Barnett A, Abrantes K, Baker R, Diedrich A, Farr M, Kuilboer A, Mahony T, McLeod I, Moscardo G, Prideaux M, Stoeckl N, Van Luyn A and Sheaves M (2016) Sportfisheries, conservation and sustainable livelihoods: a multidisciplinary guide to developing best practice. Fish and Fisheries, 17 (3). pp. 696-713

Book Chapters

• Moscardo G (2018) Ethical issues in tourism and hospitality research. In: Handbook of Research Methods for Tourism and Hospitality Management. Handbooks of Research Methods in Management. Edward Elgar, Cheltenham, UK, pp. 503-518
• Moscardo G (2018) Tourist experience design: a storytelling framework. In: Quality Services and Experiences in Hospitality and Tourism. Emerald, pp. 93-107
• Moscardo G (2017) Sustainable luxury in hotels and resorts: is it possible? In: Sustainable Management of Luxury. Environmental Footprints and Eco-design of Products and Processes. Springer, Singapore, pp. 163-189
• Moscardo G (2017) Critical reflections on the role of interpretation in visitor management. In: Visitor Management in Tourism Destinations. Tourism Management Research. CABI, Wallingford, UK, pp. 170-187
• Moscardo G (2017) Stories as a tourist experience design tool. In: Design Science in Tourism: foundations of destination management. Tourism On the Verge. Springer International Publishing, Basel, Switzerland, pp. 97-124

More

ResearchOnline@JCU stores 161+ research outputs authored by Prof Gianna Moscardo from 2000 onwards.

Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

Current

• Emotional Intelligence, Situational Awareness, and Safety Performance: Pilots' Career Development (PhD , Secondary Advisor/AM)
• The contributions of sport and recreation infrastructure to community wellbeing (PhD , Secondary Advisor/AM)
• Re-assessing the effectiveness of community-based tourism in under developed economies: A semi-traditional perspective (PhD , Primary Advisor/AM/Adv)
• Assessing the sustainability of development strategies in rural and remote areas (PhD , Primary Advisor/AM/Adv)
• Employee Engagement: A critical assessment of the relationship with the psychological contract. (PhD , Primary Advisor/AM/Adv)

Completed

• Understanding Chinese tourist shopping in Australia: a social practice (2019, PhD , Primary Advisor/AM/Adv)
• Tourism and community well-being: social impacts of tourism in Australian tropical communities (2017, PhD , Primary Advisor)
• A sustainable remote health workforce: translating HRM policy into practice (2016, PhD , Secondary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.