Prof Gianna Moscardo ~ Professor Personal Chair

Professor Gianna Moscardo has qualifications in applied psychology and sociology and joined the School of Business at James Cook University in 2002. Prior to joining JCU Gianna was the Tourism Research project leader for the CRC Reef Research for eight years. Her qualifications in applied psychology and sociology support her research interests in understanding how communities and organisations perceive, plan for, and manage tourism development opportunities, how tourists learn about and from their travel experiences and how to design more sustainable tourism experiences.  She has published extensively on tourism and related areas with more than 200 refereed papers or book chapters.  Professor Moscardo has been invited to speak on issues related to tourism in New Zealand, South Africa, Botswana, Italy, Finland, Austria, Croatia, Wales, Spain and the United States. Her recent project areas include evaluating tourism as a tool for economic development in rural regions, tourist experience analysis, cross-cultural issues in tourism, designing effective tourist interpretation and tourist storytelling. Current research is focussed on understanding heritage interpretation in tourist settings, tourist storytelling, and using Quality of Life as a way to investigate tourism impacts and community development.  In 2014 Prof. Moscardo was appointed Chair of the international BEST EN (Building Excellence in Sustainable Tourism Education Network) group.

Teaching

• BX2174: Evidence Based Business Decision-Making (Level 2; TSV)
• BX3194: Destination Management and Planning (Level 3; TSV)
• TO2051: Innovation for Tourism, Hospitality and Events Futures (Level 2; TSV)

Interests

Research

• Tourism and Sustainable Development
• Tourist Experience
• Community well-being/Quality of Life
• Heritage Interpretation
• Generational Cohorts
• Retail Consumption
• Regional Tourism Planning

Teaching

• Education for Sustainability
• Values Based Education
• Events management

Research Disciplines

• Tourism (1506)

Socio-Economic Objectives

• Tourism (9003)
• Environmentally Sustainable Commercial Services and Tourism (9098)

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

• Jin H, Moscardo G and Murphy L (2020) Exploring Chinese outbound tourist shopping: a social practice framework. Journal of Travel Research, 59 (1), Article: 404, pp. 156-172, DOI:10.1177/0047287519826303.
• Moscardo G (2020) Stories and design in tourism. Annals of Tourism Research, 83, Article: 102950.
• Hughes K and Moscardo G (2019) ICT and the future of tourist management. Journal of Tourism Futures, 5 (3), pp. 228-240, DOI:10.1108/JTF-12-2018-0072.
• Hughes K and Moscardo G (2019) For me or not for me? Exploring young adults' museum representations. Leisure Sciences, 41 (6), pp. 516-534, DOI:10.1080/01490400.2018.1550455.
• Moscardo G (2019) Encouraging hospitality guest engagement in responsible action: Building comprehensive theoretical models to support effective action (invited paper for 'luminaries' special issue of International Journal of Hospitality Management). International Journal of Hospitality Management, 76 (Part B), pp. 61-69, DOI:10.1016/j.ijhm.2018.06.009.

Book Chapters

• Moscardo G, Murphy L, Hughes K and Benckendorff P (2020) Shopping on the edge: identifying factors contributing to tourist retail development in heritage villages. In: The Future Past of Tourism: historical perspectives and furture evolutions. The Future of Tourism. Channel View Publications, Bristol, UK, pp. 188-200
• Konovalov E, Murphy L and Moscardo G (2019) An exploration of links between levels of tourism development and impacts on the social facet of residents' quality of life. In: Best practices in hospitality and tourism marketing and management: a quality of life perspective. Applying quality of life research: best practices. Springer International Publishing, Cham, CHE, pp. 77-107
• Moscardo G (2019) Connecting people with experiences. In: A research agenda for sustainable tourism. Elgar research agendas. Edward Elgar, Cheltenham, GBR, pp. 70-89
• Moscardo G (2019) Rethinking the role and practice of destination community involvement in tourism planning. In: Tourism policy and planning implementation. Contemporary geographies of leisure, tourism and mobility. Routledge, London, pp. 36-52

Conference Papers

• Hughes K and Moscardo G (2019) Fun with fungi in the forest: making tourist experiences more sustainable with quality interpretation. Proceedings of the BEST EN Think Tank XIX. In: BEST EN Think Tank XIX: Creating Sustainable Tourist Experiences, 30 June - 3 July 2019, San Francisco, CA, USA
• Moscardo G and Pearce J (2019) Eco-fatigue and its potential impact on sustainable tourist experiences. Proceedings of the BEST EN Think Tank XIX. In: BEST EN Think Tank XIX: Creating Sustainable Tourist Experiences, 30 June - 3 July 2019, San Francisco, CA, USA
• Oorschot J, Blackman A and Moscardo G (2019) Providing insight into Human Resource Management solutions by understanding the psychological contract and employee engagement. Proceedings of the Australian and New Zealand Academy of Management Conference. In: ANZAM 2019: 33rd Annual Australian & New Zealand Academy of Management Conference: wicked solutions to wicked problems, 3-6 December 2019, Cairns, QLD, Australia

More

ResearchOnline@JCU stores 173+ research outputs authored by Prof Gianna Moscardo from 2000 onwards.

Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

Current

• The contributions of sport and recreation infrastructure to community wellbeing (PhD , Secondary Advisor/AM)
• Emotional Intelligence, Situational Awareness, and Safety Performance: Pilots' Career Development (PhD , Secondary Advisor/AM)
• Assessing Multiple Communities' Reactions to Recycling Plastic in the Asia/Pacific Region and the impact it has on the Tourism Industry (PhD , Primary Advisor/AM/Adv)
• Employee Engagement: A critical assessment of the relationship with the psychological contract. (PhD , Primary Advisor/AM/Adv)
• Assessing the sustainability of development strategies in rural and remote areas (Masters , Primary Advisor)

Completed

• Developing an Indigenous research tool to explore the effectiveness of community-based tourism in rural Papua New Guinea (2020, PhD , Primary Advisor/AM/Adv)
• Understanding Chinese tourist shopping in Australia: a social practice (2019, PhD , Primary Advisor/AM/Adv)
• Tourism and community well-being: social impacts of tourism in Australian tropical communities (2017, PhD , Primary Advisor)
• A sustainable remote health workforce: translating HRM policy into practice (2016, PhD , Secondary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.