Prof Gianna Moscardo ~ Professor of Tourism

Professor Gianna Moscardo has qualifications in applied psychology and sociology and joined the School of Business at James Cook University in 2002. Prior to joining JCU Gianna was the Tourism Research project leader for the CRC Reef Research for eight years. Her qualifications in applied psychology and sociology support her research interests in understanding how communities and organisations perceive, plan for, and manage tourism development opportunities, how tourists learn about and from their travel experiences and how to design more sustainable tourism experiences.  She has published extensively on tourism and related areas with more than 200 refereed papers or book chapters.  Professor Moscardo has been invited to speak on issues related to tourism in New Zealand, South Africa, Botswana, Italy, Finland, Austria, Croatia, Wales, Spain and the United States. Her recent project areas include evaluating tourism as a tool for economic development in rural regions, tourist experience analysis, cross-cultural issues in tourism, designing effective tourist interpretation and tourist storytelling. Current research is focussed on understanding heritage interpretation in tourist settings, tourist storytelling, and using Quality of Life as a way to investigate tourism impacts and community development.  In 2014 Prof. Moscardo was appointed Chair of the international BEST EN (Building Excellence in Sustainable Tourism Education Network) group.

Teaching

• BX2174: Evidence Based Business Decision-Making (Level 2; TSV)
• BX3194: Destination Management and Planning (Level 3; TSV)
• TO2051: Innovation for Tourism, Hospitality and Events Futures (Level 2; TSV)

Interests

Research

• Tourism and Sustainable Development
• Tourist Experience
• Community well-being/Quality of Life
• Heritage Interpretation
• Generational Cohorts
• Retail Consumption
• Regional Tourism Planning

Teaching

• Education for Sustainability
• Values Based Education
• Events management

Research Disciplines

• Tourism (3508)

Socio-Economic Objectives

• Tourism services (1104)

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

• Jin H, Moscardo G and Murphy L (2021) Unraveling the mechanisms behind Chinese outbound tourist shopping: a social practice perspective. Journal Of Hospitality & Tourism Research, 45 (4), pp. 629-651, DOI:10.1177/1096348020956690.
• Jin H, Moscardo G and Murphy L (2021) Unfolding Chinese tourist shopping practices: an observational study. Tourism Review, 76 (2), pp. 460-472, DOI:10.1108/TR-10-2019-0418.
• Moscardo G (2021) Using systems thinking to improve tourism and hospitality research quality and relevance: a critical review and conceptual analysis. Tourism & Hospitality, 2 (1), pp. 153-172, DOI:10.3390/tourhosp2010009.
• Moscardo G (in press) The story turn in tourism: forces and futures. Journal of Tourism Futures, , DOI:10.1108/JTF-11-2019-0131.
• N'Drower F, Moscardo G and Murphy L (2021) "Tourism brings good things": tourism and community development in rural Papua New Guinea. Tourism Review International, 25, pp. 229-245, DOI:10.3727/154427221X16098837279985.
• Oorschot J, Moscardo G and Blackman A (2021) Leadership style and psychological contract. Australian Journal of Career Development, 30 (1), pp. 43-54, DOI:10.1177/1038416220983483.
• Jin H, Moscardo G and Murphy L (2020) Exploring Chinese outbound tourist shopping: a social practice framework. Journal of Travel Research, 59 (1), Article: 404, pp. 156-172, DOI:10.1177/0047287519826303.
• Moscardo G (2020) Stories and design in tourism. Annals of Tourism Research, 83, Article: 102950, DOI:10.1016/j.annals.2020.102950.

Book Chapters

• Moscardo G (2021) Promises and pitfalls in the future of sustainable wildlife interpretation. In: Wildlife Tourism Futures: encounters with wild, captive and artificial animals. The Future of Tourism, 4. Channel View Publications, Bristol, UK, pp. 85-97
• Pearce J and Moscardo G (2021) The role of stories in travel posts to social media. In: The Routledge Companion to Media and Tourism. Routledge, Abingdon, UK, pp. 349-358
• Moscardo G, Murphy L, Hughes K and Benckendorff P (2020) Shopping on the edge: identifying factors contributing to tourist retail development in heritage villages. In: The Future Past of Tourism: historical perspectives and furture evolutions. The Future of Tourism. Channel View Publications, Bristol, UK, pp. 188-200

Conference Papers

• Hughes K and Moscardo G (2019) Fun with fungi in the forest: making tourist experiences more sustainable with quality interpretation. Proceedings of the BEST EN Think Tank XIX. In: BEST EN Think Tank XIX: Creating Sustainable Tourist Experiences, 30 June - 3 July 2019, San Francisco, CA, USA

More

ResearchOnline@JCU stores 181+ research outputs authored by Prof Gianna Moscardo from 2000 onwards.

Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

Current

• The contributions of sport and recreation infrastructure to community wellbeing (PhD , Secondary Advisor/AM)
• Emotional Intelligence, Situational Awareness, and Safety Performance: Pilots' Career Development (PhD , Secondary Advisor/AM)
• An Exploration of Mindfulness on Tour Guides and Tourists and their Influences on the Sustainability of Tourism (PhD , Secondary Advisor)
• Community events as facilitators of pro-environmental behaviour change (PhD , Secondary Advisor)
• Assessing Multiple Communities' Reactions to Recycling Plastic in the Asia/Pacific Region and the impact it has on the Tourism Industry (PhD , Primary Advisor/AM/Adv)
• Assessing the sustainability of development strategies in rural and remote areas (Masters , Primary Advisor)

Completed

• Employee engagement: A critical assessment of the relationship with the psychological contract. (2021, PhD , Primary Advisor/AM/Adv)
• Developing an Indigenous research tool to explore the effectiveness of community-based tourism in rural Papua New Guinea (2020, PhD , Primary Advisor/AM/Adv)
• Understanding Chinese tourist shopping in Australia: a social practice (2019, PhD , Primary Advisor/AM/Adv)
• Tourism and community well-being: social impacts of tourism in Australian tropical communities (2017, PhD , Primary Advisor)
• A sustainable remote health workforce: translating HRM policy into practice (2016, PhD , Secondary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.