Professor Gianna Moscardo has qualifications in applied psychology and sociology and joined the School of Business at James Cook University in 2002. Prior to joining JCU Gianna was the Tourism Research project leader for the CRC Reef Research for eight years. Her qualifications in applied psychology and sociology support her research interests in understanding how communities and organisations perceive, plan for, and manage tourism development opportunities, how tourists learn about and from their travel experiences and how to design more sustainable tourism experiences.  She has published extensively on tourism and related areas with more than 200 refereed papers or book chapters.  Professor Moscardo has been invited to speak on issues related to tourism in New Zealand, South Africa, Botswana, Italy, Finland, Austria, Croatia, Wales, Spain and the United States. Her recent project areas include evaluating tourism as a tool for economic development in rural regions, tourist experience analysis, cross-cultural issues in tourism, designing effective tourist interpretation and tourist storytelling. Current research is focussed on understanding heritage interpretation in tourist settings, tourist storytelling, and using Quality of Life as a way to investigate tourism impacts and community development.  In 2014 Prof. Moscardo was appointed Chair of the international BEST EN (Building Excellence in Sustainable Tourism Education Network) group.

  • LB5210: Independent Studies (Level 5; CNS & TSV)
  • TO2051: Innovation for Tourism, Hospitality and Events Futures (Level 2; TSV)
  • TO3052: Experience Design for Tourism Hospitality and Events (Level 3; TSV)
  • TO5004: Sustainable Tourism Development (Level 5; CNS)
  • TO5107: Quality Visitor Experience Management (Level 5; CNS)
  • TO5520: Professional Placement/Internship (Level 5; CNS)
  • Tourism and Sustainable Development
  • Tourist Experience
  • Community well-being/Quality of Life
  • Heritage Interpretation
  • Generational Cohorts
  • Retail Consumption
  • Regional Tourism Planning
  • Education for Sustainability
  • Values Based Education
  • Events management
Research Disciplines

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters

ResearchOnline@JCU stores 192+ research outputs authored by Prof Gianna Moscardo from 2000 onwards.


Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

  • The Role of Social Media in Tourism Recovery Post COVID-19: A Case Study of Chinese Outbound Tourism to Australia (PhD , Secondary Advisor/AM)
  • Community events as facilitators of pro-environmental behaviour change (PhD , Secondary Advisor)
  • An Exploration of Mindfulness on Tour Guides and Tourists and their Influences on the Sustainability of Tourism (PhD , Primary Advisor/AM/Adv)
  • The contributions of sport and recreation infrastructure to community wellbeing (PhD , Primary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.

  • 5+ collaborations
  • 4 collaborations
  • 3 collaborations
  • 2 collaborations
  • 1 collaboration
  • Indicates the Tropics (Torrid Zone)

Connect with me
Share my profile
Share my profile:

  • 27.211, Enterprise Exchange (Townsville campus)
Advisory Accreditation
Advisor Mentor
Find me on…
Icon for external homepage Icon for ORCID profile Icon for Scopus Author page Icon for ResearcherID page Icon for Google Scholar profile Icon for LinkedIn profile page Icon for Twitter profile page

Similar to me

  1. Dr Bianka Vidonja Balanzategui
    Humanities, Arts & Social Sciences
  2. Prof Alastair Birtles
    Marine & Aquaculture Sciences
  3. A/Prof Taha Chaiechi
    Economics & Marketing
  4. A/Prof Laurie Murphy
    Governance & Management
  5. Dr Tracey Mahony
    Economics & Marketing