Professor Gianna Moscardo has qualifications in applied psychology and sociology and joined the School of Business at James Cook University in 2002. Prior to joining JCU Gianna was the Tourism Research project leader for the CRC Reef Research for eight years. Her qualifications in applied psychology and sociology support her research interests in understanding how communities and organisations perceive, plan for, and manage tourism development opportunities, how tourists learn about and from their travel experiences and how to design more sustainable tourism experiences.  She has published extensively on tourism and related areas with more than 200 refereed papers or book chapters.  Professor Moscardo has been invited to speak on issues related to tourism in New Zealand, South Africa, Botswana, Italy, Finland, Austria, Croatia, Wales, Spain and the United States. Her recent project areas include evaluating tourism as a tool for economic development in rural regions, tourist experience analysis, cross-cultural issues in tourism, designing effective tourist interpretation and tourist storytelling. Current research is focussed on understanding heritage interpretation in tourist settings, tourist storytelling, and using Quality of Life as a way to investigate tourism impacts and community development.  In 2014 Prof. Moscardo was appointed Chair of the international BEST EN (Building Excellence in Sustainable Tourism Education Network) group.

  • BX2174: Evidence Based Business Decision-Making (Level 2; TSV)
  • BX3194: Destination Management and Planning (Level 3; TSV)
  • TO2051: Innovation for Tourism, Hospitality and Events Futures (Level 2; TSV)
  • Tourism and Sustainable Development
  • Tourist Experience
  • Community well-being/Quality of Life
  • Heritage Interpretation
  • Generational Cohorts
  • Retail Consumption
  • Regional Tourism Planning
  • Education for Sustainability
  • Values Based Education
  • Events management
Research Disciplines
Socio-Economic Objectives

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters
Conference Papers

ResearchOnline@JCU stores 181+ research outputs authored by Prof Gianna Moscardo from 2000 onwards.


Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

  • The contributions of sport and recreation infrastructure to community wellbeing (PhD , Secondary Advisor/AM)
  • Emotional Intelligence, Situational Awareness, and Safety Performance: Pilots' Career Development (PhD , Secondary Advisor/AM)
  • An Exploration of Mindfulness on Tour Guides and Tourists and their Influences on the Sustainability of Tourism (PhD , Secondary Advisor)
  • Community events as facilitators of pro-environmental behaviour change (PhD , Secondary Advisor)
  • Assessing Multiple Communities' Reactions to Recycling Plastic in the Asia/Pacific Region and the impact it has on the Tourism Industry (PhD , Primary Advisor/AM/Adv)
  • Assessing the sustainability of development strategies in rural and remote areas (Masters , Primary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.

  • 5+ collaborations
  • 4 collaborations
  • 3 collaborations
  • 2 collaborations
  • 1 collaboration
  • Indicates the Tropics (Torrid Zone)

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  • 27.211, Law, Business And Creative Arts (Townsville campus)
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