Hera Oktadiana earned her Ph.D from the School of Hotel and Tourism Management, the Hong Kong Polytechnic University. She also received CHE (Certified Hospitality Educator) from the American Hotel & Lodging Educational Institute.

She has been the Head of Hotel Management/ Hospitality and Tourism Departments at Bina Nusantara (BINUS) University and Bunda Mulia University, and Deputy Manager for the International Hotel and Tourism at Trisakti Institute of Tourism in Indonesia. She joined James Cook University, Australia as a Visiting Scholar (tourism research) in 2017, then later as an Adjunct Senior Lecturer.

Her working and studying experiences in the USA, Japan, Malaysia, the Netherlands, and Hong Kong have contributed to the good interpersonal and communication skills, and to working with people in diverse environment.

Her research interests include tourism and hospitality education, in particular the philosophy of tourism and hospitality education and curriculum design, and tourist behavior/emerging markets, especially in the area of Muslim tourists. She has published in various Scopus indexed tourism journals such as Annals of Tourism Research, Tourism Management Perspectives, Asia Pacific Journal of Tourism Research, Journal of Hospitality and Tourism Education, and Tourism Culture, & Communication. She also has published an edited book titled "Delivering Tourism Intelligence: From Analysis to Action".

At present she is an Editorial Board of Asia Pacific Journal of Tourism Research (APJTR), International Journal of Tourism Cities (IJTC), Journal of Indonesian Tourism, Hospitality and Recreation, and Jurnal Sains Terapan Pariwisata.

She is currently the Regional Vice President Southeast Asia of the International Tourism Studies Association (ITSA).


  • LB5235: Applied Research Project (Level 5; CNS & TSV)
  • Tourism and hospitality education (particularly on tourism and hospitality curriculum and the philosophy of education), tourists behavior/emerging markets (particularly Muslim tourists).
  • 2017 to 2018 - Consultant, PRASETIYA MULYA UNIVERSITY (Jakarta)
  • 2016 - Part timer lecturer, SWISS GERMAN UNIVERSITY (Greater Jakarta)
  • 2007 to 2013 - Head of Hotel Management and Head of Hospitality and Tourism, BINUS UNIVERSITY AND BINUS INTERNATIONAL (Jakarta)
  • 2007 to 2011 - Trainer/Instructor, MOSION - Motivational Training (Jakarta)
  • 2007 to 2008 - Consultant/Deputy Manager International Program, TRISAKTI SCHOOL OF TOURISM (Jakarta)
  • 2003 to 2007 - Head of Hotel Management, BUNDA MULIA TOURISM INSTITUTE/BUNDA MULIA UNIVERSITY (Jakarta)
  • 2001 to 2003 - Director, PT HONORA - International Tourism and Training Services (Jakarta)
  • 1999 to 2003 - Lecturer and Program Coordinator, TRISAKTI SCHOOL OF TOURISM (Jakarta)
Research Disciplines
Socio-Economic Objectives
  • 2019 - Second prizes for the Art Competition of the Townsville Show 2019 in two categories: watercolor category and pen and ink category
  • 2019 - Best Paper Award - CAUTHE Annual Conference 2019, Cairns, Australia
  • 2016 - Best Paper Award - CAUTHE Annual Conference 2016, Sydney, Australia
  • 2001 - Best Instructor, National Workshop for teachers of vocational secondary school, the Vocational Education Development Center for Business and Tourism, the Ministry of Education (2000 & 2001)
  • 2000 - Best Instructor, National Workshop for teachers of vocational secondary school, the Vocational Education Development Center for Business and Tourism, the Ministry of Education (2000 & 2001)
  • 2000 - Best Independent Lead Writers, the development of Competency Standards for the Hotel and Restaurant Project, organized by Indonesia Australian Partnership for Skills Development (IAPSD)-AusAID.
  • 2009 to 2010 - Faculty Excellence Award, even semester 2009-2010, BINUS University International
  • 2020 - Academic Member of CITBA (Centre for International Trade and Business in Asia)
  • 2018 - Affiliate member of CAUTHE (Council of Australasian Tourism and Hospitality Education)
  • 2017 - Regional Vice President (Southeast Asia as of November 2017), International Tourism Studies Association (ITSA)
  • 2017 - Member of APTA (Asia Pacific Tourism Association),
  • 2013 - Chairman III, Indonesian Tourism Experts Organization (ICPI)
  • 2009 - SKAL International
  • 2003 - IAPINDO (Indonesia Hotelier Association) (Organization, Association and International Relationships Committee)
  • 2001 - HFLA (Hotel Frontliners Association) – Association of Indonesia Front Office Managers (member since 2001; 3rd secretary, 2003-2004)
  • 2012 to 2014 - Chairman of Regional IV (Greater Jakarta and Banten area), Association of the Indonesian Tourism Tertiary Education Institutions (HILDIKTIPARI)
  • 2010 to 2014 - Chairman for International Relationship Division Association of the Indonesian Tourism Tertiary Education Institutions (HILDIKTIPARI)
  • 2009 to 2013 - PATA (Pacific Asia Travel Association) (member since 2009; appointed as Education and Training Committee in 2012)
  • 2020 - Speaker - International Tourism Reseach Webinar: "Rejecting Myths: Stories from Tourism Research Journeys". - 19 June Attended by more than 1,200 participants from 34 countries and regions.
  • 2020 - Keynote speaker - Tourism Webinar Series "Digital Culture & E-Tourism: Making an Attractive and Engaging Visual Tour". (Tourism technology and Tourists' Experiences) - 29 July Attended by approx. 1,200 participants from Indonesia and overseas.
  • 2015 to 2016 - Chairperson of the research graduate students of the School of Hotel & Tourism Management (SHTM)
  • 2014 to 2016 - Academy Secretariat for the International Academic for the Study of Tourism (IAST; an international organization that comprises highly selected and accomplished tourism researchers/scholars from all over the world)
  • 2013 to 2016 - Student representative for the SHTM Industry Advisory Committee, University’s quality assurance audit, School’s quality assurance audit , University’s branding survey, meeting with Hong Kong UGC (University Grants Committee) members

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters
Conference Papers

ResearchOnline@JCU stores 21+ research outputs authored by Dr Hera Oktadiana from 2016 onwards.

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