Dr Jenny Panchal was born, raised, and educated in Baguio City, Philippines. She graduated Magna Cum Laude with a degree in BS in Tourism from the University of Baguio. She was awarded as one of the Ten Outstanding Students of the Philippines (CAR) in 2001. Much of her non-academic work experience was gained at the Marriott in Thailand and Amanpulo in Palawan. Dr Panchal received two international scholarships: the New Zealand Agency for International Development (NZAID) scholarship for her Master in Tourism Management at Victoria University of Wellington, New Zealand. Later, as an Australia Leadership Awards Scholarship (ALAS) recipient, she embarked on a PhD in Tourism at James Cook University (JCU) in Queensland, Australia. She was supervised by the late Distinguished Professor Philip Pearce and Associate Professor Laurie Murphy. 

Dr Panchal is currently a Senior Lecturer at the College of Business, Law & Governance at James Cook University (JCU), Australia, teaching at both undergraduate and postgraduate levels. In addition, she does consultancy work with travel agencies focused on health and wellness and resorts in India, Sri Lanka and the Maldives. Her research interests include tourist behaviour and the application of positive psychology in different specific forms of tourism, such as wellness tourism, slum tourism, and tourism education, among others. She is mainly interested in Asian tourism, particularly in Southeast Asia. While in Australia, her involvement in the ASEAN Tourism Research Association (ASEAN) as Board Member and her connections with colleagues at various institutions across Southeast Asia are essential factors in keeping herself up-to-date with tourism development, challenges and opportunities across the ASEAN region. Further, Dr Panchal’s connections with Filipinos continue in Australia, where she is currently the President of the Filipino community in North Queensland.  

  • BX3095: Visitor and Crowd Behaviour Management (Level 3; TSV)
  • BX3193: Hospitality Operations Management (Level 3; TSV)
  • TO5203: Hospitality and Gastronomy (Level 5; CNS)
  • Tourist behaviour, ASEAN tourism, positive psychology
  • 2017 to present - Senior Lecturer, James Cook University (Townsville, QLD, Australia)
  • 2013 to 2016 - Lecturer, James Cook University (Singapore)
  • 2008 to 2012 - PhD Student, James Cook University (Townsville, QLD, Australia)
  • 2005 to 2007 - Lecturer, University of the Cordilleras (Baguio City, Philippines)
  • 2003 to 2005 - Master's Student (By Research), Victoria University of Wellington (Wellington, New Zealand)
Research Disciplines
Socio-Economic Objectives
  • 2023 - JCU Award for Excellence for Community Engagement
  • 2016 to 2017 - Winner, 3MT Research (Staff Category), James Cook University (Singapore)
  • 2016 to 2017 - Outstanding Alumnus (for International Education), University of Baguio (Philippines)
  • 2016 to 2017 - Best Lecturer of the Year, James Cook University (Singapore)
  • 2016 to 2017 - Winner, 3MT Research (Audience Vote), James Cook University (Singapore)
  • 2015 to 2016 - Outstanding Alumnus Award, University of Baguio (Philippines)
  • 2015 to 2016 - Winner, 3MT Research (Staff Category), James Cook University (Singapore)
  • 2015 to 2016 - Winner, 3MT Research (Audience Vote), James Cook University (Singapore)
  • 2007 to 2008 - Most Outstanding Academic Award, University of the Cordilleras (Philippines)
  • 2001 to 2002 - Ten Outstanding Students of the Philippines (TOSP) Award (Philippines)
  • 1998 to 1999 - Ten Outstanding Youth of Baguio (TOYB) Award (Philippines)
  • 2021 to 2023 - President, Filipino-Australian Association of North Queensland (FAANQ), Inc.
  • 2020 to 2023 - Member, Council for Australasian Tourism and Hospitality Education (CAUTHE)
  • 2013 to 2023 - Board Director, ASEAN Tourism Research Association (ATRA)
  • 2017 to 2021 - Deputy Secretary-General, ASEAN Tourism Research Association (ATRA)
  • 2009 to 2017 - Member, International Spa Association
  • 2009 to 2015 - Member, Australasian Spa Association
  • 2005 to 2008 - Member, Council of Hotel & Restaurant Educators of the Philippines-Baguio Chapter (COHREP)
  • 2008 to 2012 - Australian Leadership Awards (ALA) Scholarship, Australia Awards
  • 2003 to 2005 - NZAID International Postgraduate Scholarship Award, New Zealand

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters
Conference Papers

ResearchOnline@JCU stores 24+ research outputs authored by Dr Jenny Panchal from 2010 onwards.


Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

  • Entrepreneurial Intention and Behavior: Graduates’ self-employment transmission - successful venture through entrepreneurial intention and start-up in Bangladesh (Masters , Secondary Advisor)
  • Effective Interpretation for Children and good Sustainability Lessons: A Multiple Case Study of Nature-based Tourism Sites (PhD , Primary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.

  • 5+ collaborations
  • 4 collaborations
  • 3 collaborations
  • 2 collaborations
  • 1 collaboration
  • Indicates the Tropics (Torrid Zone)

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