Scholar of Organisational Behaviour, Flâneuse, Work FuturesEthnographer, Social Innovator

I came to JCU in 1998 as a graduate of Hospitality Management, to continue my business studies, progressing to completion of a PhD in Organisational Behaviour in 2004. During that time, I worked in the hotel industry and developed a strong appreciation of the challenges faced by workers, employers and organisations in service industries. My PhD extended understanding of service predispositions, human relations in the workplace and organisational culture, and developed a fascination for the nature of work, the notion of occupation, the construct of occupational culture and the skills, knowledge and attitudes of constituent workforces. I am also keenly interested in ontologies, epistemologies, paradigms, and methodological approaches to research. 

My research interests in methodologies have seen me develop expertise as a qualitative researcher with knowledge and know-how of a range of methodologies and methods that bring rigour and innovation into associated paradigms. i am an expert user of NVivo with strong capabilities in thematic analysis. 

While at JCU, I have realised my passion for transforming student lives, the role of experiential learning, the idea of ‘developing professionals’ and bridging of the gap for students as they transition from learner to practitioner. I have undertaken research which examines the nexus between being a student and becoming a Human Resource Management Professional. This research was supported by a WIL@JCU Grant 2011.

My teaching and research interests lie in the area of organisational behaviour, with a focus on the sustainability of working lives' and capture many aspects of work. Through my research work, I explore meaningful work, voluntary work and the notion of occupation. My research enables me to learn about people from all walks of life, quality of working life for workers, and the work that occupies people with disabilities. This work includes research relating to: FIFO workers; tradespeople; youth; volunteers; older workers; and working parents. Through this research, I seek to contribute to making a difference in every day and working lives of people and their well-being; to contribute to sustained labour markets; and, engage with workforce trends and the future of work'.

In recent years, I have had the opportunity to: avidly pursue my research interest in hospitality, well-being, mental health, occupational communities, job satisfaction, industrial/railway heritage, dining experiences, and travellers' experiences; contribute to the literature in these domains; and, have been able to work on collaborative projects, with colleagues in Australia and overseas.

My scholarship looks beyond the world of employment and the centrality of work to economies. Rather, it seeks to challenge assumptions about work. It values people. Rather, it seeks to challenge assumptions about work. It values the space beyond workplaces and asks people, especially Business Leaders to address the three Ps - People, Planet and Profit. Through my teaching and my research, I endeavour to empower people through activation of self-awareness and development of an understanding of themselves and their worth as they work with others, within organisations, institutions, and society and more broadly, as global citizens. Hence, I explore avenues whereby individuals can enhance their well-being and worth and that of others as we work collaboratively toward a sustainable future.

I have substantial business and management experience, with my portfolio including management of a post office on a RAAF base for nearly five years, where I turned that business from a non-profitable one into a thriving enterprise that was a focal hub for that Defence Force community. In addition, I have over ten years' experience working in the hospitality industry, especially in the Tropical region of Far North Queensland.


  • Mental health & well being of workers (paid and volunteers)
  • Meaningful work and/or occupation for people with ongoing mental illnesses
  • The role of gardens in communities and society and in relation to people's well-being  



November 2020: Public Webinar on How to Build a Resilient Economy


  • BU5950: Research Project (Level 5; CNS & TSV)
  • LB5813: Corporate Strategy (Level 5; ONL)
  • LB5935: Integrated Global Capstone Project (Level 5; ONL)
  • HRM, OB, Social Enterprises, Well-being, Hospitality/Tourism, Networks, Hubs, Volunteers
  • Work, Occupations, Volunteers, Organisational Behaviour, HRM, Hospitality/Tourism, Well-Being, Industrial Heritage, Railways, Gardens, Methodologies, Sustainability, Social Enterprises.
  • Organisational Behaviour, Research Design & Methods, HRM, Work Integrated Learning
Socio-Economic Objectives

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU.

Journal Articles
Book Chapters
Conference Papers

ResearchOnline@JCU stores 58+ research outputs authored by A/Prof Josephine Pryce from 2002 onwards.

Current Funding

Current and recent Research Funding to JCU is shown by funding source and project.

Neami Limited - Contract Research

Evaluation of Early Implementation of the Connect to Wellbeing Service

Indicative Funding
$54,546 over 2 years
The project team will provide: * Independent analysis and interpretation of de-identified data provided by Neami National; * A research report for Neami national's internal use; * A research paper for publication in peer reviewed journal in collaboraltion with Dr Ennals and Neami staff.
Komla Tsey, Josephine Pryce, Leigh-Ann Onnis and Carrie Lui (College of Arts, Society & Education, College of Business, Law & Governance and Cairns Institute)
Mental Health; Wellbeing; Evaluation

Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

  • Responsible coffee tourism: Experiences, business models, and future scenarios (PhD , Secondary Advisor/AM)
  • Understanding the Integration of Best Practice Enterprise Wide Risk Management with Strategy and Performance: A Queensland Local Government Study (PhD , Secondary Advisor)
  • Technology and Artificial Intelligence (AI) in Luxury Tourism (PhD , Advisor Mentor)
  • Digital Learning and Career Outcomes:A Study Of How Online Learning in Secondary Schools Influences Graduates Employment, Career Prospects and their Communities (PhD , Advisor Mentor)
  • The study of tourism in the staging of Dai dance: community interests, commercial value, and cultural sustainability (PhD , Advisor Mentor)
  • The Impacts of Community Based Tourism (CBT) in Villages Surrounding Borobudur Temple on Tourist Spending and Economic Growth in Central Java (PhD , Secondary Advisor)
  • Involuntary treatment of people experiencing mental health crisis in the community: A study of the 'least restrictive way' doctrine in Queensland mental health legislation (PhD , Secondary Advisor)
  • Exploring Paradigm Shifts in Establishment of Personal and Interpersonal Effectiveness (PhD , Primary Advisor/AM/Adv)
  • An exploration of the transformational experiences of postgraduate students with no undergraduate degree. (PhD , Primary Advisor/AM/Adv)
  • The Future Sustainability of Employment in Regional Australia: The Case of Well-being of Workers in Far North Queensland (PhD , Primary Advisor/AM/Adv)
  • Influences on attitudes of sugarcane farmers toward the adoption of best management practice for improved environmental outcomes (PhD , Primary Advisor)
  • Emotional Intelligence, Situational Awareness, and Safety Performance: Pilots' Career Development (PhD , Primary Advisor)
  • Western Theory Versus Eastern Practice: Chinese Tourists and Toursim Suppliers (PhD , Primary Advisor)
  • Towards the Development of Quality Tourism Workforce: The Case of Vietnam (PhD , Advisor Mentor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.

  • 5+ collaborations
  • 4 collaborations
  • 3 collaborations
  • 2 collaborations
  • 1 collaboration
  • Indicates the Tropics (Torrid Zone)

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