A/PROF K Thirumaran ~ Academic Head, JCU Singapore Business School / Associate Professor Business

Discovering Realities, Contributing Knowledge

Dr. K Thirumaran is a tourism and hospitality management specialist with James Cook University Singapore. He is the key organizer of the World Luxury Destinations conference 2018 and coined the term affinity tourism.

Thiru’s research focuses on service excellence, cultural and luxury tourism. He is interested in questions related to modern developments and their impact on emerging destinations’ cultural values and the use of virtual and augmented reality to improve training programs in the industry.

Some of his major projects that he is working on are related to MICE activities in emerging economies, service expectations in rural tourism, the value of tourism in the few remaining communist-capitalist states and luxury travel experiences. Prospective MPhil and PhD students are welcome to extend their education and explore these topics with Thiru.

Teaching

• LB5235: Applied Research Project (Level 5; SIN)
• TO5101: Tourism Systems Analysis (Level 5; SIN)
• TO5102: Tourism and Hospitality Operations Management (Level 5; SIN)

Interests

Research

• Luxury Tourism; Cultural & Heritage Tourism; Service Excellence in Hospitality; Training & Technology in Hospitality

Experience

• 2016 to present - Academic Head, JCUS Business School, James Cook University (Singapore)
• 2008 to 2016 - Lecturer/Senior Lecturer, James Cook University (Singapore)
• 2007 to 2008 - Lecturer, Temasek Polytechnic (Singapore)
• 2003 to 2006 - Phd Candidate, National University of Singapore (Singapore)

Research Disciplines

• Tourism (3508)

Socio-Economic Objectives

• Tourism services (1104)

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

• Chaichi K, Trupp A, Ranjanthran M and Thirumaran K (2023) Robotic life of casino employees: exploring well-being dimensions in the gambling industry in Malaysia. Equality, Diversity and Inclusion, 42 (4). pp. 512-529
• Nguyen H, Kailasam T and Kamble Z (2023) A Scoping Review of the Hospitality Industry and Tertiary Partnership to Prepare Work-ready Graduates. ASEAN Journal on Hospitality and Tourism, 21 (1). pp. 48-63
• Thirumaran K, Eijdenberg E and Wong C (in press) A scoping review of luxury yachting and wellness: Study trends and research prospects. Worldwide Hospitality and Tourism Themes,
• Thirumaran K, Mohammadi Z, Azzali S, Eijdenberg E and Donough-Tan G (2023) Transformed landscapes, tourist sentiments: the place making narrative of a luxury heritage hotel in Singapore. Journal of Heritage Tourism, 18 (2). pp. 243-264
• Kim C, Kuah A and Thirumaran K (2022) Morphology for circular economy business models in the electrical and electronic equipment sector of Singapore and South Korea: findings, implications, and future agenda. Sustainable Production and Consumption, 30. pp. 829-850

Book Chapters

• Scarinci J, Pryce J and Thirumaran K (2023) Informing the Curriculum: Graduate Employability Skills for the Tourism and Hospitality Industry in Australia during a Pandemic. In: The SAGE Handbook of Graduate Employability. Sage Publications, London, UK, pp. 250-300
• Eijdenberg E, Thirumaran K and Wong C (2022) Emerging yachting tourism and luxury policy mobility: Singapore and the Southeast Asian extension. In: Luxury yachting. Palgrave Macmillan, Cham, Switzerland, pp. 173-194
• Scarinci J, Pryce J and Thirumaran K (2022) A New World during COVID-19: employability skills in tourism, hospitality and events. In: Domestic Tourism and Hospitality Management: issues, scope, and challenges amid the COVID-19 pandemic. Apple Academic Press, pp. 111-133
• Thirumaran K, Khan G and Wood J (2022) Tourism in the Tropics: Emerging themes and keyword analysis. In: Business, Industry, and Trade in the Tropics. Routledge, Abingdon, UK, pp. 267-284

Conference Papers

• Sabacan R, Nguyen H, Eijdenberg E, Jang H, Thirumaran K and Wood J (2023) Economic development along the New Silk Road: A vehicle for driving sustainable tourism. Cities' Vocabularies and the Sustainable Development of the Silkroads: proceedings of SRSTDCH 2021. In: SRSTDCH 2021: Cities' Vocabularies and the Sustainable Development of the Silkroads, 22-23 November 2021, Online
• Thirumaran K, Sabacan R, Pourabedin Z, Nguyen H, Jang H, Atkinson B and Wood J (2023) The Eurasian Economic Union and Silk Road Tourism: Qualifying Resources, Amplifying Messages. Cities' Vocabularies and the Sustainable Development of the Silkroads: proceedings of SRSTDCH 2021. In: SRSTDCH 2021: Cities' Vocabularies and the Sustainable Development of the Silkroads, 22-23 November 2021, Online
• Wood J, Jang H, Pourabedin Z, Sabacan R, Atkinson B, Nguyen H and Thirumaran K (2023) The Role of the Belt and Road Initiative in Driving Tourism in the Post COVID-19 Era. Cities' Vocabularies and the Sustainable Development of the Silkroads: proceedings of SRSTDCH 2021. In: SRSTDCH 2021: Cities' Vocabularies and the Sustainable Development of the Silkroads, 22-23 November 2021, Online

More

ResearchOnline@JCU stores 65+ research outputs authored by A/PROF K Thirumaran from 2004 onwards.

Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

Current

• Brand Identity and Value Creation: Determining Brands Co-ownership in the Experience Age (PhD , Secondary Advisor)
• Social Media Influencer Endorsement and hotels in Singapore: Comparison between budget and luxury hotels (PhD , Primary Advisor)
• A Study of Human Resource Training and Front-Line Service Quality through Gamification in the Hospitality Industry: Comparisons from the Hotel Sector in Singapore, Kuala Lumpur and Colombo (PhD , Primary Advisor)
• Sustaining Chinese Mazu Cultural Heritage in Tourism through VR Technology: Insights from East and Southeast Asia (PhD , Primary Advisor)
• Micro business and cultural heritage in Singapore: Continuity, Custodianship and Community. (PhD , Primary Advisor)
• Technology and Artificial Intelligence (AI) in Luxury Tourism (PhD , Primary Advisor)
• Towards the Development of Quality Tourism Workforce: The Case of Vietnam (PhD , Primary Advisor)
• The study of tourism in the staging of Dai dance: community interests, commercial value, and cultural sustainability (PhD , Primary Advisor)

Completed

• Circular Economy Business Models and Consumer Acceptance in the Electrical and Electronic Equipment Sector: A Comparative Study of Singapore and South Korea (2023, PhD , Secondary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.