Malobi is currently a Lecturer at James Cook University’s Singapore Campus and a Visiting International Researcher at Saïd Business School, University of Oxford. She has previously held research and teaching positions in Saïd Business School, University of Oxford, Singapore’s Nanyang Technological University and Essec, Singapore.

 Malobi has over 15 years of research, teaching and consultancy experience in customer relationship management, services marketing, retail format development and retail public policy. Malobi is also a futurist specialising in the Scenario Planning Method which she has used for several research and consultancy projects across Asia, Australia and Europe. These include developing future scenarios for the British Retail Consortium and Association of Convenience Stores in the UK, the future of retail format development in India, the future of motor industry in Southern Australia, the future of omni channel retailing in Singapore and the future of retail real estate in China. She has also taught scenario planning in the Oxford Scenarios Programme which is an award-winning Executive Education programme offered at Saïd Business School.

Her other areas of research focus on marketing to the bottom of pyramid consumers in emerging markets. 

 As well as being the author of academic journal articles and white papers for policy makers, Malobi has been quoted in the Straits Times and Business Times (Singapore) and written opinion pieces for India’s leading newspapers, the Times of India and Indian Express. She is also the author of an edited book on Retail Development in Emerging Markets.


Media Mentions

1.     The Straits Times, November 30th 2017 ‘Invade Kent Teo is disrupting retail’ http://www.straitstimes.com/lifestyle/fashion/invade- ceo-kent-teo-is-disrupting-retail

 2.     The Business Times, November 25th 2017 ‘Joining global festive online mega-sales gives local retailers’cash registers a merry peal’


 Research Grants 

1.     University of Oxford, Returning Carer’s Fund – GBP 5000 for research on bottom of pyramid healthcare research project during 2015-2016

2.     Mars Inc. – GBP 20,000 for field work on Future of retail development in India using a Scenario Research approach during 2009-2010

3.     AXA PPP Healthcare – GBP 45,000 for doctoral research on customer relationship management during 2001-2004.

  • BU1108: Marketing Matters (Level 1; SIN)
  • Futures Scenario Planning Bottom of Pyramid Sustainability and Technology
  • 2021 - JCU Teaching Excellence Award for 2021
  • 2021 - Mentored the winning JCU Marketing Club team on the Harvey Norman Customer Experience Management Competition.
  • 2020 - Research Recognition Award by JCU College of Business, Law and Governance for publishing in A ranked journal

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