Dr WANG Pengji is an Associate Professor in Business at James Cook University Singapore Campus. She obtained her PhD in Strategy and Policy at National University of Singapore. She has been teaching and doing research on digital marketing, sustainable marketing, strategy, and leadership of firms. She has published her research work in academic journals and books and served as the Associate Editor for Journal of Tropical Futures. She is also leading or involved in projects with various industry stakeholders, such as World Wildlife Fund, AustCham and Mandai group. 

Being an active researcher, Dr Wang has a strong methodological focus – she is well versed at employing different research methods (e.g., archival data, field survey and interview) and analytical approaches (e.g., Panel data regression, HLM, SEM, factor analysis, clustering analysis, and other quantitative approaches.) to address such issues. Her works have been published in Global Environmental Change, Journal of Business Research, International Business Review, Journal of Business Ethics, International Journal of Retail and Distribution Management, Journal of Cleaner Production, Corporate Governance: An International Review, etc.

Due to her academic excellence, she received the Research Excellence Award in 2021, Best Researcher Award and Best Academic Award in 2016 at at James Cook University Singapore Campus. Her paper "What do people “like” on Facebook? Content marketing strategies used by retail bank brands in Australia and Singapore" received the 2021 Australasian Marketing Journal Best Paper Award. 

She was also invited to lecture on International Business Strategy in Baden-Württemberg Cooperative State University.  

Currently, she is supervising PhD students on projects on Retail Branding, Live-stream e-commerce, Corporate Social Responsibility, Technology and HRM, and Circular City management. 



  • BU1003: Principles of Economics (Level 1; SIN)
  • LB5234: Leading and Managing Organisational Change (Level 5; SIN)
  • Marketing, International Business, Strategy, Corporate Governance and Responsibility, Leadership and Circular Economy
Socio-Economic Objectives
  • 2021 - Research Excellence Award, James Cook University, Singapore Campus
  • 2021 - Australasian Marketing Journal Best Paper of 2021.
  • 2016 - Best Researcher, James Cook University, Singapore Campus, for Demonstrated excellence in research
  • 2016 - Best Academic, James Cook University, Singapore Campus, for Demonstrated professional approach to teaching, learning & supervision.

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters
Conference Papers

ResearchOnline@JCU stores 44+ research outputs authored by A/Prof Pengji Wang from 2010 onwards.


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These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

  • Consumer evaluation and advertising effectiveness in digital influencer marketing and live streaming e-commence (PhD , Secondary Advisor)
  • Recovery of wast plastics in China and Australia based on Circular Economy principles (PhD , Secondary Advisor)
  • Achieving Triple Win with Skills-Based Volunteering (PhD , Primary Advisor)
  • Determinants of electric vehicle adoption in rural China: A multi-dimensional analysis (PhD , Primary Advisor)
  • Branding strategy of SME online stores (PhD , Primary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.

  • 5+ collaborations
  • 4 collaborations
  • 3 collaborations
  • 2 collaborations
  • 1 collaboration
  • Indicates the Tropics (Torrid Zone)

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