After degree studies in psychology at the University of Adelaide, and then the University of Oxford, and a time working as a senior lecturer in psychology and in tourism consulting, Philip Pearce became the first Professor of Tourism in Australiain 1990.  He has spent time at Harvard University as a Fulbright scholar and has taught for concentrated periods at Universities in Italy, Austria, Thailand, Singapore and China. He has written 15 books with tourism themes and has around 275 publications. He has been a keynote speaker at conferences in Europe, Africa, North America, Asia and Australia. He publishes with a number of international partners. His fundamental interests are in what tourists do, think and feel. He has explored multiple settings and social contexts influencing these core psychological processes. He has developed models of tourist motivation and experience and uses a wide range of quantitative and qualitative methods in his studies. His books on tourist behaviour (1982, 1988, 2005, and 2011) as well as his studies of positive psychology including humour (2011, 2014, and 2015) are recognized and used globally. He has concentrated recently on emerging markets and tourist behaviour topics in Asia, though his studies have a cross- national applicability and relevance. He is an active PhD supervisor with over 40 successful doctoral graduates and a current team of students from 6 countries. He particularly enjoys work with his international students on new topics in tourist experience and management. He was awarded the title Distinguished Professor of the University in 2016, the first social scientist to achieve this accolade.

  • BU4072: Research Philosophy and Design (Level 4; CNS & TSV)
  • BU4073: Research Methods and Analysis (Level 4; CNS & TSV)
  • BX3095: Visitor and Crowd Behaviour Management (Level 3; TSV)
  • LB5203: Sustainable Enterprise (Level 5; TSV)
  • China outbound tourism, managing tourist behaviour, designing tourists' experience, visitor evaluation studies, psychology of tourists, tourist attractions
Research Disciplines
Socio-Economic Objectives

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters
Conference Papers
  • Agarwal M and Pearce P (2019) Back to India again: motivational insights from the travel career pattern approach. Proceedings of the 29th Annual Council for Australasian University Tourism and Hospitality Education Conference. In: CAUTHE 2019: 29th Annual Council for Australasian University Tourism and Hospitality Education Conference: sustainability of tourism, hospitality & events in a disruptive digital age, 11-14 February 2019, Cairns, QLD, Australia

ResearchOnline@JCU stores 223+ research outputs authored by Prof Philip Pearce from 1982 onwards.

Current Funding

Current and recent Research Funding to JCU is shown by funding source and project.

Phillips KPA Consulting - Travel Grants

Agriculture and tourism in Indonesia: building interests and managing conflicts

Indicative Funding
Travel grant to support inventory study of the facilities for agricultural tourism in Indonesia for specific product areas.
Philip Pearce (College of Business and Law & Governance)
Village tourism; Indonesian development; Agricultural tourism; Experience design; Managing behaviour; Tourism capacity building

Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

  • Assessing Multiple Communities' Reactions to Recycling Plastic in the Asia/Pacific Region and the impact it has on the Tourism Industry (PhD , Primary Advisor/AM/Adv)
  • Regional Development of Tiny Houses in Tourism (Masters , Primary Advisor/AM/Adv)
  • Cycling to the Roof of the World: A Transformative Journey? (PhD , Primary Advisor/AM/Adv)
  • Developing tea and coffee tourism in Indonesia (PhD , Primary Advisor/AM/Adv)
  • Identifying the types of Tourists are Vulnerable to Tourism Scam (PhD , Primary Advisor/AM/Adv)
  • Developing Ethnic Tourism based on the Stakeholder Theory and Social Representations Theory: The Case of Lamdong Province, Vietnam (PhD , Primary Advisor/AM/Adv)
  • Repeated Tourist Behaviour: Role of Past Experience and Psychological Factors for Different Tourist Segments in India. (PhD , Primary Advisor/AM/Adv)
  • The Safety Role of Air Cabin Crew: Personal, Social and Managerial Challenges (PhD , Primary Advisor/AM/Adv)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.

  • 5+ collaborations
  • 4 collaborations
  • 3 collaborations
  • 2 collaborations
  • 1 collaboration
  • Indicates the Tropics (Torrid Zone)

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  • 27.211, Law, Business And Creative Arts (Townsville campus)
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