About

Dr Rachel Hay (BBus (Hons); PhD) is a social scientist working in behaviour change and the human dimension at the College of Business, Law and Governance, James Cook University.  Her recent research includes two NESP projects focused on the measurement and evaluation of water quality programs and land manager practices in sugar cane and grazing.  Outcomes from the NESP projects gives the researcher an inside view of water quality projects delivered in the catchment area, and of land manager responses to water quality projects.  During these projects Dr Hay managed up to 10 research assistants, coordinated NRMs to collect data and analysed and produced reports.  Other projects involving management and evaluation include the Digital Homestead Project (e-research, James Cook University), RedD Project (Department of Agriculture and Fisheries (DAF)) and the Toolbox Project (DAF).  Dr Hay is a member of the Office of the Great Barrier Reef Human Dimensions Working Group and her research interests extends to projects focused on trans-disciplinary approaches to sustained behaviour change in social marketing and environmental protection interventions. 

Teaching
  • BU1108: Managing Consumer Markets (Level 1; TSV)
  • BU1808: Managing Consumer Markets (Level 1; TSV)
  • BU2108: Managing Consumer Markets (Level 2; TSV)
  • BU3101: Professional Internship (Level 3; TSV)
  • BU3103: Independent Project (Level 3; TSV)
Interests
Research
  • Technology Adoption by Women In Agriculture
  • Agriculture
  • Women in Agriculture
  • Human Dimensions
  • Social Marketing
  • Marketing Communication
  • Instant Feedback Assessment Techniques (IF-AT)
  • Widening Participation
Experience
  • 2016 to 2018 - Research Assistant, NESP Project 2.1.3, National Environmental Science Program (Townsville)
  • 2017 - Research Assistant, NESP Project 3.1.3, National Environmental Science Program (Townsville)
Socio-Economic Objectives
Honours
Awards
  • 2018 - Inclusive Practice Award (Student Nominated), James Cook University
  • 2015 to 2018 - Australian Postgraduate Award
  • 2013 - Academic Medal, James Cook University
  • 2013 - Philip Pearce Award, James Cook University
Publications

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Conference Papers
Other research outputs
More

ResearchOnline@JCU stores 23+ research outputs authored by Dr Rachel Hay from 2014 onwards.

Current Funding

Current and recent Research Funding to JCU is shown by funding source and project.

QLD Department of Agriculture and Fisheries - Consultancy

Digital Extension Toolbox

Indicative Funding
$10,000
Summary
To encourage practice change in agriculture, DAF extension staff must be able to leverage "social" to deliver targeted and timely messages to discreet stakeholder groups at the hyper-local, project or peer level. This proposal is for the creation of a Digital Extension Toolbox, inclusive of a Community of Practice and Best Practice guidelines: a dynamic action-learing and risk management project designed to nimbly support staff in performing their work agilely over social engagement channels. Thisis is a pilot, desinged as an agile sprint, running from Feb-Jun 2019. During this time, we will develop a Best Management Practice (BMP) for each of four social engagement channels. Once a BMP has been deemed ready for trial, we will develop a Community of Practice and intiate a live trial. Online activity will be monitored, engagement metrics collected and oversight propvided by our 'Toolbox Investors': a matrix of committed internal stakeholders. The end goal being to provide DAF extension staff with a Toolbox full of relevant social media tools and instructions for their safe use.
Investigators
Rachel Hay (College of Business and Law & Governance)
Keywords
Digitial Extension; Best Practce; Social Engagement; Community of Practice; Social Media

Connect with me
Share my profile
Share my profile:
jcu.me/rachel.hay

Email
Phone
Location
  • 27.206B, Law, Business And Creative Arts (Townsville campus)
Advisory Accreditation
Primary Advisor (P)
Find me on…
Icon for ORCID profile Icon for Google Scholar profile Icon for Twitter profile page

Similar to me

  1. Dr Diane Jarvis
    College of Business, Law & Governance
  2. Dr Breda McCarthy
    College of Business, Law & Governance
  3. A/Prof Aduli Malau-Aduli
    College of Public Health, Medical & Vet Sciences