Siggi Gudergan is known for his work on business innovation, transformation and performance, an area of expertise that he leads as Professor of Strategy within James Cook University, Australia. He also is a Visiting Professor at the Department of Global Business and Trade within Vienna University of Economics and Business (WU Wien), Austria, and Emeritus Professor at the University of Waikato, New Zealand. 

He holds a PhD in Management from the Australian Graduate School of Management that was awarded by both the University of Sydney and the University of New South Wales, Australia, and a degree in Business and Economics from RWTH-Aachen University, Germany.

His work has been published in leading management, strategy, and marketing journals. For his research, he has been awarded several Australian Research Council Discovery and Linkage grants as well as industry funding in excess of $4 million. Some of his PhD students have won awards from the Academy of Management and Strategic Management Society, and now work at universities in Europe and Australia (including Go8 ones). He has consulted to or worked with numerous organisations, including start-ups and large multinational companies such as Citigroup.

  • Consulting in strategic planning and transformation
  • Consulting in marketing, digital and innovation strategy
  • Strategic decision making and change in the contexts of organizational innovation, transformation, and performance (e.g., dynamic capabilities)
  • Digital customer experience management
  • Partial least squares structural equation modelling (PLS-SEM)
  • PhD training in above research areas
  • Professional doctorate training in above research areas
  • 2022 to present - Visiting Professor, WU (Vienna University of Economics & Business) (Austria)
  • 2022 to present - Emeritus Professor, Waikato Management School (New Zealand)
  • 2021 to present - Professor of Strategy, James Cook University (Australia)
  • 2019 to present - Non Executive Director, Sofiri (Australia)
  • 2018 to 2021 - Deputy Dean, Waikato Management School (New Zealand)
  • 2017 to 2021 - Professor of Strategy, Waikato Management School (New Zealand)
  • 2011 to 2018 - Professor of Strategy, University of Newcastle (Australia)
  • 2011 to 2018 - A/Dean Research Training, University of Newcastle (Australia)
  • 2011 to 2018 - Head of Management Discipline Group, University of Newcastle (Australia)
  • 2007 to 2011 - Executive Director of Centre for Management & Organisation Studies, University of Technology Sydney (Australia)
  • 1999 to 2011 - Professor of Marketing, University of Technology Sydney (Australia)
  • 2008 to 2010 - Head of School of Marketing, University of Technology Sydney (Australia)
  • 2019 - Textbook Prize from the German Association of Business Academics: Advanced Issues in Partial Least Squares Structural Equation Modelling (PLS-SEM), SAGE.
  • 2018 - ANZAM Best Paper Award - International Management Stream, “Do foreign investors need the advice of local experts despite international experience?”
  • 2016 - Best Paper Award, Global Innovation & Knowledge Academy (GIKA) Annual Conference, “Heterogeneity in dynamic capability configurations: Equifinality and strategic performance”
  • 2014 - Best Paper Award, Global Innovation & Knowledge Academy (GIKA) Annual Conference, “Strategic embeddedness of modularity in alliances: Innovation and performance implications”
  • 2011 - Distinguished Paper Award, Australasian Marketing Journal, “The Role of Fairness in Modelling Customer Choice”.
  • 2009 - Chair of Dissertation Committee (Ralf Wilden) - ASU CSL/Liam Glynn Dissertation Award by the AMA SERVSIG, American Marketing Association
  • 2009 - Chair of Dissertation Committee (Jochen Schweitzer) - Honorable Mention as finalist for the AoM Dissertation Award of the Business Policy and Strategy Division, Academy of Management
  • 2008 - Chair of Dissertation Committee (Jochen Schweitzer) - Best PhD Paper Award, Strategic Management Society
  • 2008 - Honorable Mention for Best Conference Paper Award, Strategic Management Society
  • 2005 - Chair of Dissertation Committee (Christine Mathies) – Inaugural Doctoral Dissertation Award of ANZMAC
  • 2005 - Best Paper Award ANZMAC Services Track, "Social Psychological Underpinnings of the Satisfaction Mirror”
  • 2000 - Sheth Foundation Award of the American Marketing Association for presenting research findings at the AMA Business Marketing Faculty Consortium 2000 at the Kellogg Graduate School of Management, Northwestern University, US.
  • 1998 to 1999 - Honorable Mentions, 1998 and 1999 international ISBM Doctoral Research Proposal Competition, Institute for the Study of Business Markets (Pennsylvania State University, USA).
  • 1998 to 1999 - Finalist for ISBM Dissertation Prize, 1998 and 1999 international ISBM Doctoral Support Award Competition, Institute for the Study of Business Markets (Pennsylvania State University, USA).
  • 2014 - Invited Chair for the Strategic Management Society Special Conference in Sydney (2014)
  • 2014 - Co-chair for Strategic Management Society Extension Workshop on "Strategy and Innovation in High-Risk Environments" in Port Douglas (2014)
  • 2014 - Co-chair for Strategic Management Society Extension Workshop on "Advances in PLS-SEM in Strategic Management Research" in Noosa (2014)
  • 2010 - Academy of Management Annual Meeting, Invited Faculty Member for Doctoral Colloquium of the Business Strategy & Policy Division (2010)
  • 2007 - Chair-Elect for the Knowledge & Innovation Interest Group within the Strategic Management Society, US (2007)
  • 2000 to 2022 - Strategic Management Society
  • 2010 to 2011 - Co-Chair of the 'Governance in Complex Project Management Group', within the International Centre for Complex Project Management (2010-2011)
  • 2003 to 2005 - Invited Interregional Coordinator of the Steering Group of the International Special Interest Research Group on Strategic Alliances & Networks within the IMS Network of Excellence Program; EU-funded 2003-2005
  • 2020 - A 2016 paper on structural equation modelling methods recognized as the 4th most cited paper of all marketing papers published in any journal over 5 years (as of October 2020) [as per Shugan’s Top 20 Marketing Meta-Journal (Most Cited Marketing Articles)]
  • 2019 - Identified as ‘highly influential’ PLS-SEM scholar, placed world-wide amongst the Top 5 PLS-SEM scholars subject to certain research performance and impact different criteria [ doi:10.1108/IntR-12-2017-0509 ]
  • 2017 - A 2015 paper, on dynamic capabilities and strategy, recognized amongst the Top 5 most cited papers in the Journal of the Academy of Marketing Science
  • 2017 - A 2015 paper, on dynamic capabilities and strategy, considered highly cited paper from the Web of Science Core Collection, placed in the top 1% of the academic field of Economics and Business based on highly cited threshold for the field and publication
  • 2015 - A 2013 paper, on dynamic capabilities and strategy, was recognized amongst the Top 3 most cited papers published in Long Range Planning

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

ResearchOnline@JCU stores 27+ research outputs authored by Prof Siggi Gudergan from 2016 onwards.


The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.

  • 5+ collaborations
  • 4 collaborations
  • 3 collaborations
  • 2 collaborations
  • 1 collaboration
  • Indicates the Tropics (Torrid Zone)

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