Dr Stephan Dahl ~ Adjunct Associate Professor

Research Disciplines

• Marketing (1505)

Socio-Economic Objectives

• Management and Productivity (9104)
• Health and Support Services (9202)

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

• Eagle L and Dahl S (2018) Product placement in old and new media: examining the evidence for concern. Journal of Business Ethics, 147 (3), pp. 605-618, DOI:10.1007/s10551-015-2955-z.
• Carter S, Mayes C, Eagle L and Dahl S (2017) A code of ethics for social marketing? Bridging procedural ethics and ethics-in-practice. Journal of Nonprofit & Public Sector Marketing, 29 (1), pp. 20-38, DOI:10.1080/10495142.2017.1293384.
• Dahl S, Eagle L and Souza V (2017) "Olá! Estás a ouvir-me?" An exploration of health information seeking and likely comprehension of Internet-based health information in Portuguese and English // "Olá! Estás a ouvir-me?" Estudo exploratório da informação de saúde e da sua compreensão, com. Revista de Gestão dos Países de Língua Portuguesa (Journal of Management of Portuguese-speaking Countries), 16 (3), pp. 44-58.
• Eagle L and Dahl S (2016) Empowering or misleading? Online health information provision challenges. Marketing Intelligence and Planning, 34 (7), pp. 1000-1020, DOI:10.1108/MIP-07-2015-0127.
• Dahl S, Eagle L and Low D (2015) Integrated marketing communications and social marketing: together for the common good? Journal of Social Marketing, 5 (3), pp. 226-240, DOI:10.1108/JSOCM-07-2012-0031.

Book Chapters

• Eagle L, Dahl S and Lowe D (2019) Ethical dimensions of social marketing and social change. In: Macro-Social Marketing: systems thinking for wicked problems. Routledge, London, UK, pp. 193-214
• Eagle L, Dahl S and Low D (2017) Ethical Issues in social marketing. In: Social Marketing and Public Health Theory and Practice. Oxford University Press, Oxford, UK, pp. 187-201
• Dahl S and Mortimer K (2015) Legislation, regulation and ethics. In: Marketing Ethics and Society. Sage, London, UK, pp. 265-278
• Dahl S and Eagle L (2015) Marketing to young and vulnerable consumer groups. In: Marketing Ethics and Society. Sage, London, UK, pp. 141-158
• Dahl S and Waehning-Orga N (2015) Ethical consumption. In: Marketing Ethics and Society. Sage, London, UK, pp. 117-140
• Dahl S (2015) Ethics in new media. In: Marketing Ethics and Society. Sage, London, UK, pp. 100-116
• Dahl S and Yeung F (2015) Contrasting perspectives on marketing. In: Marketing Ethics and Society. Sage, London, UK, pp. 55-74

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ResearchOnline@JCU stores 37+ research outputs authored by Dr Stephan Dahl from 2010 onwards.