About
Teaching
  • BX2082: Integrated Marketing Communications (Level 2; TSV)
  • BX3081: Interactive Marketing (Level 3; TSV)
  • BX3186: Social Marketing (Level 3; TSV)
  • LB5202: Marketing Management (Level 5; TSV)
Interests
Professional
  • Building Industry / Academic Collaborations,
  • Think Tank Problem Solving, &
  • Business Consulting.
Research
  • Small Business Strategy, Regional Development & Business Negotiation,
  • Marketing Communication & Behaviour Change, &
  • Social Media Marketing & Technology Engagement.
Teaching
  • Advancing Online & Flexible Delivery Education,
  • Unique applications of online group work in higher education, &
  • Developing practical industry assessment outcomes strongly underpinned by theoretical concepts.
Research Disciplines
Honours
Awards
  • 2013 - JCU Award for Excellence in Partnerships & Engagement
Publications

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Journal Articles
Book Chapters
Conference Papers

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jcu.me/tracey.mahony

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