About

Tracey Mahony is a lecturer in Marketing at James Cook University.  Amongst her qualifications are a Detective Appointment (QPS), Bachelor of Law (QUT) and Masters of Business Administration – Masters of Professional Accounting (JCU).  Her research focuses on the role of technology in regional economic development, business strategy and the utopian concept of using social media for social good.  In keeping with these research interests, Tracey’s PhD (Commerce-Marketing) examines the adoption of marketing communications technology by regional small business for advancing economic development.  

Developing her career by working in industry fulltime throughout her degrees, Tracey brings over 20 years management experience, across private and public sectors, to value add to her student’s learning environment.  Her consulting skills have been sought after to assist start-up and turn-around venture business strategies, and in Executive committees, think tanks and as a Director in Board positions throughout the region. Combining this practical, hands on experience with completing several degrees across online, flexible, external and internal delivery modes as a student herself provides a solid perspective for understanding the student experience.

Tracey’s teaching passions include business negotiation, social media marketing and marketing management across commercial and not-for-profit sectors.  In relation to the mechanics of higher education, she is interested in advancing online and flexible delivery applications and strengthening the alignment between academic pursuits and industry needs.  Due to her diverse qualifications, Tracey has experience in the development, delivery and coordination of undergraduate, postgraduate and professional practice programs across a number of JCU’s Colleges and Disciplines.

Teaching
  • BX2082: Integrated Marketing Communications (Level 2; TSV)
  • BX2185: Marketing in Not-For-Profit Sectors (Level 2; TSV)
  • BX3081: Interactive Marketing (Level 3; TSV)
  • BX3186: Marketing for Social Change (Level 3; TSV)
  • BX3187: Social Marketing/ Not-For-Profit Consultancy Project (Level 3; TSV)
  • LB5202: Marketing Management (Level 5; TSV)
Interests
Professional
  • Building Industry / Academic Collaborations,
  • Think Tank Problem Solving, &
  • Business Consulting.
Research
  • Small Business Strategy, Regional Development & Business Negotiation,
  • Marketing Communication & Behaviour Change, &
  • Social Media Marketing & Technology Engagement.
Teaching
  • Advancing Online & Flexible Delivery Education,
  • Unique applications of online group work in higher education, &
  • Developing practical industry assessment outcomes strongly underpinned by theoretical concepts.
Research Disciplines
Honours
Awards
  • 2013 - JCU Award for Excellence in Partnerships & Engagement
Publications

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Journal Articles
Book Chapters
Conference Papers

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