About

My research passions are diverse to fully utilise multi-disciplinary qualifications and practical industry experience, providing a unique strength in organisational problem solving, enabling practical research outcomes and generating authentic industry focused learning for students.  My qualifications include a Detective's Appointment (QPS), Bachelor of Law (QUT), Masters of Business Administration – Masters of Professional Accounting (JCU), PhD (Commerce-Marketing)(JCU) and membership of the Australian Institute of Company Directors (MAICD).

I have always worked full time while studying for my qualifications. This approach has enabled me to practically apply all of my skills and gain over 20 years management experience across private and public sectors.  I have provided services back to my community as a business consultant advising start-up and turn-around  business ventures, on Executive committees, think tanks and as a Non-Executive Director in Board positions throughout rural, regional and remote Queensland.

I have several years of experience living and working in Aboriginal communities across the Cape (Northern Peninsual of Queensland), the Gulf (Gulf of Carpentaria) and in Central Western Queensland. 

Due to these diverse opportunities, I have experience in the development, delivery and coordination of undergraduate, postgraduate, executive and professional practice programs (medical & veterinary) across a number of JCU’s Colleges and Disciplines outside my 'home base' in the College of Business Law & Governance. 

Teaching
  • BX2082: Advertising, Promotions and Mobile Marketing (Level 2; TSV)
  • BX3081: Social Media Marketing (Level 3; TSV)
  • LB5722: Marketing Strategy, Analytics and Development (Level 5; ONL)
Interests
Professional
  • Business Consulting & Board Experienced
Research
  • Market Communications & Behaviour Change (technology adoption models in regional communities, public health & safety, environmental protection)
  • Organisational Behaviour, Small Business Strategy & Regional Economic Development
Teaching
  • Postgraduate Online/Mixed Methods Delivery & Authentic Assessment Practices
Experience
  • 2020 to present - Grants Assessor, CSADO Panel (MRFF-COVID19 (Medical Research Futures Fund), Department of Industry, Science, Energy and Resources)
  • Reviewer, Text book chapters (Cengage Learning)
  • Referee, ANZMAC (Australia & New Zealand Marketing Academy Conference)
  • Reviewer, Journal of Environmental Science and Policy (CSIRO Publishing)
  • Reviewer, Journal of Wildlife Research: Ecology, management and conservation in natural and modified habitats (CSIRO Publishing)
Research Disciplines
Socio-Economic Objectives
Honours
Awards
  • 2013 - JCU Vice Chancellor's Award for Excellence in Partnerships & Engagement, $5000 prize, awarded for building industry research and teaching partnerships throughout the Bowen catchment region
Memberships
  • 2020 - Member of the Consumers Health Forum of Australia
  • 2020 - MAICD, Member of the Australian Institute of Company Directors
Other
  • 2021 - BEMAS (Business, Economics, Management and Sustainability) Conference Organising Committee for CITBA (Centre for International Trade and Business in Asia)
  • 2020 to 2021 - AMHHEC (Australasian Mental Health and Higher Education Conference) Organising Committee
  • 2018 to 2021 - JCU Joint Consultative Committee Representative
Publications

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters
Conference Papers
Current Funding

Current and recent Research Funding to JCU is shown by funding source and project.

Queensland Department of Environment and Science - Tender

Understanding the influence of media and community narratives on Great Barrier Reef water quality management

Indicative Funding
$249,546 over 1 year
Summary
News media play a key role in communicating knowledge about the Great Barrier Reef and the risks it faces (Foxwell-Norton and Lester 2017). While media influence on community responses in contested marine protected areas has been demonstrated (Voyer et al. 2013), the multiple pathways through which media can influence outcomes for the GBR are not well understood. This project will map the GBR `media landscape? ? the sources of mainstream and social media, the communication networks and the narratives, values and behaviours in water quality decision-making and practice that media both shape and reflect. Ultimately, the analysis will deliver practical outputs through collaboration with GBR water quality management end users.
Investigators
Maxine Newlands, Tracey Mahony, Rachel Hay and Erin Bohensky (College of Arts, Society & Education, College of Business, Law & Governance and Commonwealth Scientific & Industrial Research Organisation)
Keywords
Water Quality; Media; Governance; Social Media; Networks; behavioural

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