Tracey Mahony is a lecturer in Marketing at James Cook University.  Amongst her qualifications are a Detective Appointment (QPS), Bachelor of Law (QUT) and Masters of Business Administration – Masters of Professional Accounting (JCU).  Her research focuses on the role of technology in regional economic development, business strategy and the utopian concept of using social media for social good.  In keeping with these research interests, Tracey’s PhD (Commerce-Marketing) examines the adoption of marketing communications technology by regional small business for advancing economic development.  

Developing her career by working in industry fulltime throughout her degrees, Tracey brings over 20 years management experience, across private and public sectors, to value add to her student’s learning environment.  Her consulting skills have been sought after to assist start-up and turn-around venture business strategies, and in Executive committees, think tanks and as a Director in Board positions throughout the region. Combining this practical, hands on experience with completing several degrees across online, flexible, external and internal delivery modes as a student herself provides a solid perspective for understanding the student experience.

Tracey’s teaching passions include business negotiation, social media marketing and marketing management across commercial and not-for-profit sectors.  In relation to the mechanics of higher education, she is interested in advancing online and flexible delivery applications and strengthening the alignment between academic pursuits and industry needs.  Due to her diverse qualifications, Tracey has experience in the development, delivery and coordination of undergraduate, postgraduate and professional practice programs across a number of JCU’s Colleges and Disciplines.

  • BX2082: Advertising, Promotions and Market Communications (Level 2; TSV)
  • BX3081: Social Media Marketing (Level 3; TSV)
  • LB5122: Marketing Strategy, Analytics and Development (Level 5; ONL)
  • LB5131: Business Consulting (Level 5; ONL)
  • LB5202: Marketing Management (Level 5; TSV)
  • Building Industry / Academic Collaborations,
  • Think Tank Problem Solving, &
  • Business Consulting.
  • Small Business Strategy, Regional Development & Business Negotiation,
  • Marketing Communication & Behaviour Change, &
  • Social Media Marketing & Technology Engagement.
  • Advancing Online & Flexible Delivery Education,
  • Unique applications of online group work in higher education, &
  • Developing practical industry assessment outcomes strongly underpinned by theoretical concepts.
Research Disciplines
Socio-Economic Objectives
  • 2013 - JCU Award for Excellence in Partnerships & Engagement

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Current Funding

Current and recent Research Funding to JCU is shown by funding source and project.

Queensland Department of Environment and Science - Tender

Understanding the influence of media and community narratives on Great Barrier Reef water quality management

Indicative Funding
$249,546 over 3 years
News media play a key role in communicating knowledge about the Great Barrier Reef and the risks it faces (Foxwell-Norton and Lester 2017). While media influence on community responses in contested marine protected areas has been demonstrated (Voyer et al. 2013), the multiple pathways through which media can influence outcomes for the GBR are not well understood. This project will map the GBR `media landscape? ? the sources of mainstream and social media, the communication networks and the narratives, values and behaviours in water quality decision-making and practice that media both shape and reflect. Ultimately, the analysis will deliver practical outputs through collaboration with GBR water quality management end users.
Maxine Newlands, Tracey Mahony, Rachel Hay and Erin Bohensky (College of Arts, Society & Education, College of Business, Law & Governance and Commonwealth Scientific & Industrial Research Organisation)
Water Quality; Media; Governance; Social Media; Networks; behavioural

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