MY FOCUS - I am an early career Social Scientist exploring behaviour change marketing.  I examine how organisations and individuals build resilience through target market communications. I predominantly use Theories of Change, program logic, network analysis and behaviour change modeling techniques. The insights from these approaches enables me to design, implement and evaluate desired behaviourial outcomes for clients. There is strong demand for behaviour change marketing research  due to the wide range of contextual applications: from small business technology adoption, to consumer health initiatives, to disaster and environmental management. The added benefit for this type of research is that all contextual applications are focused on improving life across our tropical region in accordance with JCU's commitment to the 2030 Agenda, in particular SDG11, SDG 13, and SDG 17.  This type of research suits those with an interest in Mixed Methods research (qualitative and quantitative competency) and an ability to work well in multidisciplinary, interdisciplinary and transdisciplinary teams.

MY QUALIFICATIONS - I am able to support you effectively by utilising multi-disciplinary qualifications and practical industry experience, providing a unique strength in organisational problem solving, practical research outcomes and authentic industry focused learning for students.  My qualifications include a Detective's Appointment (QPS), Bachelor of Law (QUT), Masters of Business Administration – Masters of Professional Accounting (JCU), PhD (Commerce-Marketing)(JCU) 'Exploring regional small business engagement with Facebook technology', and membership of the Australian Institute of Company Directors (MAICD). I am also a CPM (Certified Professional Marketer) with AMI (Austrlian Marketing Institute), showing I can do the things I teach and research in the real world.. 

MY PRACTICAL EXPERIENCE - I have always worked full time while studying for my qualifications, practically applying skills and gaining over 20 years management experience across private and public sectors.  I have provided services back to my community as a business consultant advising start-up and turn-around  business ventures, on Executive committees, think tanks and as a Non-Executive Director in Board positions throughout rural, regional and remote Queensland. 

I have several years of experience living and working in Aboriginal communities across the Northern Peninsula of Queensland,  Gulf of Carpentaria and Central Western Queensland. 

Due to the diversity of skills and experience that support the main thread of ‘resilience’, I have experience in the development, delivery and coordination of undergraduate, postgraduate, executive and professional practice programs (including medical & veterinary) across a number of JCU’s Colleges and Disciplines outside my 'home base' in the College of Business Law & Governance. 

MY STUDENTS - Currently, I am a panel supervisor for Honours and PhD students. These students are accessing my experience with business technology adoption models, Mixed Methods problem solving (using Qualtrics for survey administration, Leximancer software for Qualitative analysis and SPSS software for Quantitative analysis). 

• Marketing Honours student is exploring relationship of personality traits and FOMO with social media usage and its influence on purchase behaviour amongst the Gen Z.

• Consumer Behaviour based Cohort of five honours Pharmacy students are all working on different aspects of the compulsory introduction of e-scripting during COVID from a business/pharmacist practice perspective and also through the perceptions of consumers. These supervisions draw on my expertise in SME business technology adoption, consumer behaviour and behaviour change models.

• Behaviourally based PhD student is working to discover patterns in offender behaviour to locate deceased persons after violent crime to improve efficiencies in SAR resourcing and aid faster case progress for investigators and closure for victims families. I assist this student through practical experience with homicide investigations and police culture and translating that industry knowledge into an academic environment.  

• PhD student is exploring digitization of business model innovation based in health contexts. 

LET's MEET - Please feel free to connect if you’d like to discuss how I could help support your research project.

Teaching

• BX2082: Advertising, Promotions and Mobile Marketing (Level 2; TSV)
• LB5202: Marketing Essentials (Level 5; TSV)
• LB5722: Marketing Strategy, Analytics and Development (Level 5; ONL)

Interests

Professional

• Business Consulting & Board Experienced
• Executive Education

Research

• Technology Adoption
• Marketing communications & network analysis
• Behaviour Change

Teaching

• Postgraduate Online Education using Authentic Assessment Practices
• the use of innovative, commercially viable industry technologies in teaching

Experience

• 2023 to present - Invited Juror, Mumbrella Awards Iinternational Marketing Awards) (Sydney)
• 2023 to present - Editorial Board Member, Springer Nature (Humanities & Social Sciences Communications)
• 2023 to present - Juror, AMI Awards (Australian Marketing Industry)
• Reviewer, Journal of Environmental Science and Policy (Elsevier)
• Reviewer, ASCILITE (Australian Society for Computers in Learning in Tertiary Education) ("Shaping the future of tertiary education')
• Grants Assessor, CSADO Panel (MRFF-COVID19 (Medical Research Futures Fund), Department of Industry, Science, Energy and Resources)
• Panel Chair, Confirmation of Candidature Committee (JCU CBLG) (PhD Candidates Topic: 'Making Corporate Volunteering Work for NFP's'.)
• Reviewer, Text book chapters (Marketing Ethics & Strategic Marketing Management) (Cengage Learning)
• Forum Host, 'Reimagining Telehealth - consumer insights', Consumer Health Forum of Australia (CHF) (in collaboration with Digital Health CRC (DHCRC), Curtin University, Deloitte & the Australian Government Department of Health)
• AACSB Accreditation Planning - Strategic Management & Innovation, Working Group, College of Business, Law & Governance
• Reviewer, Journal of Wildlife Research: Ecology, management and conservation in natural and modified habitats (CSIRO Publishing)
• Referee, ANZMAC (Australia & New Zealand Marketing Academy Conference)
• Consumer Advocate (Invited), Safety and Quality in Health Care & Digital Health Special Interest Group, Consumer Health Forum of Australia (Commission on the National Safety and Quality Health Service Standards)
• Webinar Panelist (Invited), Topic: Unpacking telehealth: what stories are we hearing? (Digital Health CRC, PhD Student Design Sprint Retreat)

Research Disciplines

• Marketing (3506)
• Applied economics (3801)
• Policy and administration (4407)

Socio-Economic Objectives

• economic framework (1599)
• Environmental policy, legislation and standards (1902)
• Justice and the law (2304)

Awards

• 2022 - JCU Inclusive Practice Award - Celebrating Excellence in Learning and Teaching at JCU
• 2021 - JCU Business Teaching & Learning Excellence Award (Subject Design Innovation), College of Business, Law & Governance
• 2013 - JCU Vice Chancellor's Award for Excellence in Partnerships & Engagement, $5000 prize, awarded for building industry research and teaching partnerships throughout the Bowen catchment region

Memberships

• International Advertising Association (IAA)
• Digital Media Association (DiMA)
• Australian Institute of Company Directors (MAICD)
• Consumers Health Forum of Australia (CHFA)
• International Social Media Association (ISMA)
• Mixed Method International Research Association (MMIRA)
• CPM (Certified Professional Marketer) with AMI (Australian Institute of Marketing)
• ASCILITE (Australasian Society for Computers in Learning in Tertiary Education)

Other

• JCU BEMAS (Business, Economics, Management and Sustainability) Conference Organising Committee for CITBA (Centre for International Trade and Business in Asia)
• JCU Singapore EMCA Mentor
• JCU VETBUS design & delivery of business skills session to 4th year Veterinary students as part of the Professional Practice program
• JCU CBLG QILT (Quality Indicators of Teaching & Learning Student Surveys) Working Group
• JCU Division of Tropical Health & Medicine, Workshop Presenter, 'Raising your profile through social media', JCU 10 Year Anniversary Major Conference, Doctoral Studies Program, Health Research: Making Connections
• JCU Subject Outline Working Group
• JCU SELT (Student Evaluation of Learning & Teaching) Working Group
• 2018 to 2022 - JCU Joint Consultative Committee Representative
• Presenter (team), Social Science Community for the Reef 2022 Meeting 1, RP227 'Communication, discourse and framing: shaping stories for the Great Barrier Reef?
• Presenter, JCU, LTSE Lunch & Learn Series, Rethinking Assessment Showcase, Opening Presenter in first event of series, Topic: A precensus assessment approach in marketing.
• AMHHEC (Australasian Mental Health and Higher Education Conference) Organising Committee

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

• Whitehead J, Franklin R and Mahony T (in press) How well do we search for missing people in Queensland, Australia? Journal of Search and Rescue,
• Barnett A, Abrantes K, Baker R, Diedrich A, Farr M, Kuilboer A, Mahony T, McLeod I, Moscardo G, Prideaux M, Stoeckl N, Van Luyn A and Sheaves M (2016) Sportfisheries, conservation and sustainable livelihoods: a multidisciplinary guide to developing best practice. Fish and Fisheries, 17 (3). pp. 696-713

Book Chapters

• Eagle L, Mahony T and Dahl S (2015) Tourism, heritage, cultural, arts and cause-related marketing. In: Marketing Ethics and Society. Sage, London, UK, pp. 208-234
• Eagle L, Desrochers D, Dahl S, Mahony T and Low D (2015) Promotion of harmful products. In: Marketing Ethics and Society. Sage, London, UK, pp. 159-188

Conference Papers

• Pourabedin Z, Mahony T and Pryce J (2022) Towards developing a multisensory scale to capture attributes of heritage boutique hotels. Community Empowerment, Sustainable Cities, and Transformative Economies: proceedings of the 1st International Conference on Business, Economics, Management, and Sustainability. In: BEMAS: 1st International Conference on Business, Economics, Management, and Sustainability, 2-3 July 2021, Cairns, QLD, Australia
• Mahony T, Myers T, Low D and Eagle L (2018) If we post it they will come: a small business perspective of social media marketing. Proceedings of the Australasian Computer Science Week Multiconference. In: ACSW'18: Australasian Computer Science Week Multiconference, 29 January - 2 February 2018, Brisbane, QLD, Australia
• Eagle L, Dahl S, Low D and Mahony T (2014) Alcohol promotion via mobile phone apps: gaps in impact evaluation and regulatory coverage. Proceedings of the Australian and New Zealand Marketing Academy Conference. In: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia
• Eagle L, Dahl S, Low D and Mahony T (2013) Troubling thoughts about tobacco promotion in the on-line environment. Proceedings of Australia New Zealand Marketing Academy Conference 2013. In: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia

Other research outputs

• Jarvis D and Mahony T (2023) Land for Wildlife South East Queensland (LfWSEQ) Membership Survey 2022 Final Report. Land for Wildlife South East Queensland, Toowoomba, QLD, Australia [Externally Commissioned Report]
• Mahony T, Chuah S, Adams V, Jarvis D, Langlois T, Navarro M, Ogier E, Pecl G and Stoeckl N (2022) I need a shift to more pro-environmental behaviours. National Environmental Science Program, Hobart, TAS, Australia [Monograph]
• Navarro M, Ogier E, Jarvis D, Adams V, Chuah S, Langlois T, Mahony T, Pecl G and Stoeckl N (2022) I need to make a choice between potential management actions. National Environmental Science Program, Hobart, TAS, Australia [Monograph]
• Navarro M, Ogier E, Jarvis D, Adams V, Chuah S, Langlois T, Mahony T, Pecl G and Stoeckl N (2022) I need to implement a social and economic monitoring program for an area of marine estate. National Environmental Science Program, Hobart, TAS, Australia [Monograph]

More

ResearchOnline@JCU stores 14+ research outputs authored by Dr Tracey Mahony from 2013 onwards.

Current and recent Research Funding to JCU is shown by funding source and project.

Advisory Accreditation: I can be on your Advisory Panel as a Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

Current

• Exploring Technological Barriers to Effective Customer Management and Communication between Health Care Service Providers in North QLD (PhD , Secondary Advisor)
• Improving the search: An exploratory study into locating disposed homicide victims. (PhD , Secondary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.