Tracey Mahony ~ Lecturer - Marketing

Teaching

• BX2082: Integrated Marketing Communications (Level 2; TSV)
• BX2185: Marketing in Not-For-Profit Sectors (Level 2; TSV)
• BX3081: Interactive Marketing (Level 3; TSV)
• BX3186: Social Marketing (Level 3; TSV)
• BX3187: Social Marketing/ Not-For-Profit Consultancy Project (Level 3; TSV)
• LB5202: Marketing Management (Level 5; TSV)

Interests

Professional

• Building Industry / Academic Collaborations,
• Think Tank Problem Solving, &
• Business Consulting.

Research

• Small Business Strategy, Regional Development & Business Negotiation,
• Marketing Communication & Behaviour Change, &
• Social Media Marketing & Technology Engagement.

Teaching

• Advancing Online & Flexible Delivery Education,
• Unique applications of online group work in higher education, &
• Developing practical industry assessment outcomes strongly underpinned by theoretical concepts.

Research Disciplines

• Marketing (1505)
• Environmental Science and Management (0502)

Socio-Economic Objectives

• Management and Productivity (9104)
• Environmental and Natural Resource Evaluation (9606)

Awards

• 2013 - JCU Award for Excellence in Partnerships & Engagement

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

• Barnett A, Abrantes K, Baker R, Diedrich A, Farr M, Kuilboer A, Mahony T, McLeod I, Moscardo G, Prideaux M, Stoeckl N, Van Luyn A and Sheaves M (2016) Sportfisheries, conservation and sustainable livelihoods: a multidisciplinary guide to developing best practice. Fish and Fisheries, 17 (3). pp. 696-713

Book Chapters

• Eagle L, Mahony T and Dahl S (2015) Tourism, heritage, cultural, arts and cause-related marketing. In: Marketing Ethics and Society. Sage, London, UK, pp. 208-234
• Eagle L, Desrochers D, Dahl S, Mahony T and Low D (2015) Promotion of harmful products. In: Marketing Ethics and Society. Sage, London, UK, pp. 159-188

Conference Papers

• Mahony T, Myers T, Low D and Eagle L (2018) If we post it they will come: a small business perspective of social media marketing. Proceedings of the Australasian Computer Science Week Multiconference. In: ACSW'18: Australasian Computer Science Week Multiconference, 29 January - 2 February 2018, Brisbane, QLD, Australia
• Eagle L, Dahl S, Low D and Mahony T (2013) Troubling thoughts about tobacco promotion in the on-line environment. Proceedings of Australia New Zealand Marketing Academy Conference 2013. In: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia