Tracey Mahony is a lecturer in Marketing at James Cook University.  Amongst her qualifications are a Detective Appointment (QPS), Bachelor of Law (QUT) and Masters of Business Administration – Masters of Professional Accounting (JCU).  Her research focuses on the role of technology in regional economic development, business strategy and the utopian concept of using social media for social good.  In keeping with these research interests, Tracey’s PhD (Commerce-Marketing) examines the adoption of marketing communications technology by regional small business for advancing economic development.  

Developing her career by working in industry fulltime throughout her degrees, Tracey brings over 20 years management experience, across private and public sectors, to value add to her student’s learning environment.  Her consulting skills have been sought after to assist start-up and turn-around venture business strategies, and in Executive committees, think tanks and as a Director in Board positions throughout the region. Combining this practical, hands on experience with completing several degrees across online, flexible, external and internal delivery modes as a student herself provides a solid perspective for understanding the student experience.

Tracey’s teaching passions include business negotiation, social media marketing and marketing management across commercial and not-for-profit sectors.  In relation to the mechanics of higher education, she is interested in advancing online and flexible delivery applications and strengthening the alignment between academic pursuits and industry needs.  Due to her diverse qualifications, Tracey has experience in the development, delivery and coordination of undergraduate, postgraduate and professional practice programs across a number of JCU’s Colleges and Disciplines.

Teaching

• BX2082: Advertising, Promotions and Market Communications (Level 2; TSV)
• BX3081: Social Media Marketing (Level 3; TSV)
• LB5122: Marketing Strategy, Analytics and Development (Level 5; ONL)
• LB5131: Business Consulting (Level 5; ONL)
• LB5202: Marketing Management (Level 5; TSV)

Interests

Professional

• Building Industry / Academic Collaborations,
• Think Tank Problem Solving, &
• Business Consulting.

Research

• Small Business Strategy, Regional Development & Business Negotiation,
• Marketing Communication & Behaviour Change, &
• Social Media Marketing & Technology Engagement.

Teaching

• Advancing Online & Flexible Delivery Education,
• Unique applications of online group work in higher education, &
• Developing practical industry assessment outcomes strongly underpinned by theoretical concepts.

Research Disciplines

• Marketing (1505)
• Environmental Science and Management (0502)
• Human Geography (1604)

Socio-Economic Objectives

• Government and Politics (9402)
• Communication (9502)

Awards

• 2013 - JCU Award for Excellence in Partnerships & Engagement

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

• Barnett A, Abrantes K, Baker R, Diedrich A, Farr M, Kuilboer A, Mahony T, McLeod I, Moscardo G, Prideaux M, Stoeckl N, Van Luyn A and Sheaves M (2016) Sportfisheries, conservation and sustainable livelihoods: a multidisciplinary guide to developing best practice. Fish and Fisheries, 17 (3), pp. 696-713, DOI:10.1111/faf.12140.

Book Chapters

• Eagle L, Mahony T and Dahl S (2015) Tourism, heritage, cultural, arts and cause-related marketing. In: Marketing Ethics and Society. Sage, London, UK, pp. 208-234
• Eagle L, Desrochers D, Dahl S, Mahony T and Low D (2015) Promotion of harmful products. In: Marketing Ethics and Society. Sage, London, UK, pp. 159-188

Conference Papers

• Mahony T, Myers T, Low D and Eagle L (2018) If we post it they will come: a small business perspective of social media marketing. Proceedings of the Australasian Computer Science Week Multiconference. In: ACSW'18: Australasian Computer Science Week Multiconference, 29 January - 2 February 2018, Brisbane, QLD, Australia
• Eagle L, Dahl S, Low D and Mahony T (2013) Troubling thoughts about tobacco promotion in the on-line environment. Proceedings of Australia New Zealand Marketing Academy Conference 2013. In: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia

Current and recent Research Funding to JCU is shown by funding source and project.