My research passions are diverse to fully utilise multi-disciplinary qualifications and practical industry experience, providing a unique strength in organisational problem solving, enabling practical research outcomes and generating authentic industry focused learning for students.  My qualifications include a Detective's Appointment (QPS), Bachelor of Law (QUT), Masters of Business Administration – Masters of Professional Accounting (JCU), PhD (Commerce-Marketing)(JCU) and membership of the Australian Institute of Company Directors (MAICD).

I have always worked full time while studying for my qualifications. This approach has enabled me to practically apply all of my skills and gain over 20 years management experience across private and public sectors.  I have provided services back to my community as a business consultant advising start-up and turn-around  business ventures, on Executive committees, think tanks and as a Non-Executive Director in Board positions throughout rural, regional and remote Queensland.

I have several years of experience living and working in Aboriginal communities across the Cape (Northern Peninsual of Queensland), the Gulf (Gulf of Carpentaria) and in Central Western Queensland. 

Due to these diverse opportunities, I have experience in the development, delivery and coordination of undergraduate, postgraduate, executive and professional practice programs (medical & veterinary) across a number of JCU’s Colleges and Disciplines outside my 'home base' in the College of Business Law & Governance. 

Teaching

• BX3081: Social Media Marketing (Level 3; TSV)
• LB5722: Marketing Strategy, Analytics and Development (Level 5; ONL)

Interests

Professional

• Business Consulting & Board Experienced

Research

• Market Communications & Behaviour Change (technology adoption models in regional communities, public health & safety, environmental protection)
• Organisational Behaviour, Small Business Strategy & Regional Economic Development

Teaching

• Postgraduate Online/Mixed Methods Delivery & Authentic Assessment Practices

Experience

• 2020 to present - Grants Assessor, CSADO Panel (MRFF-COVID19 (Medical Research Futures Fund), Department of Industry, Science, Energy and Resources)
• Reviewer, Text book chapters (Cengage Learning)
• Referee, ANZMAC (Australia & New Zealand Marketing Academy Conference)
• Reviewer, Journal of Environmental Science and Policy (CSIRO Publishing)
• Reviewer, Journal of Wildlife Research: Ecology, management and conservation in natural and modified habitats (CSIRO Publishing)

Research Disciplines

• Marketing (3506)

Awards

• 2013 - JCU Vice Chancellor's Award for Excellence in Partnerships & Engagement, $5000 prize, awarded for building industry research and teaching partnerships throughout the Bowen catchment region

Memberships

• 2021 - Mixed Method International Research Association (MMIRA)
• 2020 - Consumers Health Forum of Australia
• 2020 - Australian Institute of Company Directors (MAICD)

Other

• 2021 - Panel Chair, Confirmation of Candidature Committee
• 2021 - BEMAS (Business, Economics, Management and Sustainability) Conference Organising Committee for CITBA (Centre for International Trade and Business in Asia)
• 2020 to 2021 - AMHHEC (Australasian Mental Health and Higher Education Conference) Organising Committee
• 2018 to 2021 - JCU Joint Consultative Committee Representative

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

• Barnett A, Abrantes K, Baker R, Diedrich A, Farr M, Kuilboer A, Mahony T, McLeod I, Moscardo G, Prideaux M, Stoeckl N, Van Luyn A and Sheaves M (2016) Sportfisheries, conservation and sustainable livelihoods: a multidisciplinary guide to developing best practice. Fish and Fisheries, 17 (3), pp. 696-713, DOI:10.1111/faf.12140.

Book Chapters

• Eagle L, Mahony T and Dahl S (2015) Tourism, heritage, cultural, arts and cause-related marketing. In: Marketing Ethics and Society. Sage, London, UK, pp. 208-234
• Eagle L, Desrochers D, Dahl S, Mahony T and Low D (2015) Promotion of harmful products. In: Marketing Ethics and Society. Sage, London, UK, pp. 159-188

Conference Papers

• Mahony T, Myers T, Low D and Eagle L (2018) If we post it they will come: a small business perspective of social media marketing. Proceedings of the Australasian Computer Science Week Multiconference. In: ACSW'18: Australasian Computer Science Week Multiconference, 29 January - 2 February 2018, Brisbane, QLD, Australia
• Eagle L, Dahl S, Low D and Mahoney T (2014) Alcohol promotion via mobile phone apps: gaps in impact evaluation and regulatory coverage. Proceedings of the Australian and New Zealand Marketing Academy Conference. In: ANZMAC 2014: Australian and New Zealand Marketing Academy Conference: agents of change, 1-3 December 2014, Brisbane, QLD, Australia
• Eagle L, Dahl S, Low D and Mahony T (2013) Troubling thoughts about tobacco promotion in the on-line environment. Proceedings of Australia New Zealand Marketing Academy Conference 2013. In: Australian and New Zealand Marketing Academy Conference, 1-4 December 2013, Adelaide, SA, Australia

Current and recent Research Funding to JCU is shown by funding source and project.