MY FOCUS - Exploring resilience in organisational and consumer market communications using network analysis and behaviour change modelling. There is strong demand for research in this field due to the wide range of applications, from business technology adoption and consumer health initiatives, to disaster and environmental management  - all focused on improving life across our tropical region in accordance with JCU's commitment to the 2030 Agenda, in particular SDG11SDG 13, and SDG 17.  

MY QUALIFICATIONS - I am able to support you effectively by utilising multi-disciplinary qualifications and practical industry experience, providing a unique strength in organisational problem solving, practical research outcomes and authentic industry focused learning for students.  My qualifications include a Detective's Appointment (QPS), Bachelor of Law (QUT), Masters of Business Administration – Masters of Professional Accounting (JCU), PhD (Commerce-Marketing)(JCU) 'Exploring regional small business engagement with Facebook technology', and membership of the Australian Institute of Company Directors (MAICD). 

MY PRACTICAL EXPERIENCE - I have always worked full time while studying for my qualifications, practically applying skills and gaining over 20 years management experience across private and public sectors.  I have provided services back to my community as a business consultant advising start-up and turn-around  business ventures, on Executive committees, think tanks and as a Non-Executive Director in Board positions throughout rural, regional and remote Queensland. 

I have several years of experience living and working in Aboriginal communities across the Northern Peninsula of Queensland,  Gulf of Carpentaria and Central Western Queensland

Due to the diversity of skills and experience that support the main thread of ‘resilience’, I have experience in the development, delivery and coordination of undergraduate, postgraduate, executive and professional practice programs (including medical & veterinary) across a number of JCU’s Colleges and Disciplines outside my 'home base' in the College of Business Law & Governance. 

MY STUDENTS - Currently, I am a panel supervisor for Honours and PhD students.  The cohort of four honours Pharmacy students are all working on different aspects of the compulsory introduction of e-scripting during COVID from a business/pharmacist practice perspective and also through the perceptions of consumers. These supervisions draw on my expertise in SME business technology adoption, consumer behaviour and behaviour change models. A PhD student is working to discover patterns in offender behaviour to locate deceased persons after violent crime to improve efficiencies in SAR resourcing and aid faster case progress for investigators and closure for victims families. I assist this student through practical experience with homicide investigations and police culture and translating that industry knowledge into an academic environment.  Two other PhD students' are commencing in 2022, exploring digitization of business model innovation based in health contexts.  In addition to my experience with business technology adoption models, both these students are seeking my guidance in Mixed Methods problem solving (using Leximancer software for Qualitative analysis and SPSS software for Quantitative analysis) in their projects. 

LET's MEET - Please feel free to connect if you’d like to discuss how I could help support your research project.

  • BX2082: Advertising, Promotions and Mobile Marketing (Level 2; TSV)
  • BX3081: Social Media Marketing (Level 3; TSV)
  • LB5722: Marketing Strategy, Analytics and Development (Level 5; ONL)
  • LB5931: Business Consulting (Level 5; ONL)
  • Business Consulting & Board Experienced
  • Executive Education
  • Technology Adoption
  • Marketing communications & network analysis
  • Behaviour Change
  • Postgraduate Online Education using Authentic Assessment Practices
  • the use of innovative, commercially viable industry technologies in teaching
  • Consumer Advocate (Invited), Safety and Quality in Health Care & Digital Health Special Interest Group, Consumer Health Forum of Australia (Commission on the National Safety and Quality Health Service Standards)
  • Grants Assessor, CSADO Panel (MRFF-COVID19 (Medical Research Futures Fund), Department of Industry, Science, Energy and Resources)
  • Forum Host, 'Reimagining Telehealth - consumer insights', Consumer Health Forum of Australia (CHF) (in collaboration with Digital Health CRC (DHCRC), Curtin University, Deloitte & the Australian Government Department of Health)
  • Reviewer, ASCILITE (Australian Society for Computers in Learning in Tertiary Education) ("Shaping the future of tertiary education')
  • Reviewer, Text book chapters (Marketing Ethics & Strategic Marketing Management) (Cengage Learning)
  • Reviewer, Journal of Environmental Science and Policy (Elsevier)
  • Reviewer, Journal of Wildlife Research: Ecology, management and conservation in natural and modified habitats (CSIRO Publishing)
  • Panel Chair, Confirmation of Candidature Committee (JCU CBLG) (PhD Candidates Topic: 'Making Corporate Volunteering Work for NFP's'.)
  • Referee, ANZMAC (Australia & New Zealand Marketing Academy Conference)
  • Webinar Panelist (Invited), Topic: Unpacking telehealth: what stories are we hearing? (Digital Health CRC, PhD Student Design Sprint Retreat)
Research Disciplines
Socio-Economic Objectives
  • 2013 - JCU Vice Chancellor's Award for Excellence in Partnerships & Engagement, $5000 prize, awarded for building industry research and teaching partnerships throughout the Bowen catchment region
  • Digital Media Association (DiMA)
  • International Advertising Association (IAA)
  • Mixed Method International Research Association (MMIRA)
  • Consumers Health Forum of Australia (CHFA)
  • International Social Media Association (ISMA)
  • Australian Institute of Company Directors (MAICD)
  • JCU Singapore EMCA Mentor
  • JCU BEMAS (Business, Economics, Management and Sustainability) Conference Organising Committee for CITBA (Centre for International Trade and Business in Asia)
  • JCU Division of Tropical Health & Medicine, Workshop Presenter, 'Raising your profile through social media', JCU 10 Year Anniversary Major Conference, Doctoral Studies Program, Health Research: Making Connections
  • JCU CBLG QILT (Quality Indicators of Teaching & Learning Student Surveys) Working Group
  • JCU VETBUS design & delivery of business skills session to 4th year Veterinary students as part of the Professional Practice program
  • JCU SELT (Student Evaluation of Learning & Teaching) Working Group
  • JCU Subject Outline Working Group
  • 2018 to 2021 - JCU Joint Consultative Committee Representative
  • AMHHEC (Australasian Mental Health and Higher Education Conference) Organising Committee

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters
Conference Papers
Current Funding

Current and recent Research Funding to JCU is shown by funding source and project.

Queensland Department of Environment and Science - Tender

Understanding the influence of media and community narratives on Great Barrier Reef water quality management

Indicative Funding
$249,546 over 1 year
News media play a key role in communicating knowledge about the Great Barrier Reef and the risks it faces (Foxwell-Norton and Lester 2017). While media influence on community responses in contested marine protected areas has been demonstrated (Voyer et al. 2013), the multiple pathways through which media can influence outcomes for the GBR are not well understood. This project will map the GBR media landscape - the sources of mainstream and social media, the communication networks and the narratives, values and behaviours in water quality decision-making and practice that media both shape and reflect. Ultimately, the analysis will deliver practical outputs through collaboration with GBR water quality management end users.
Maxine Newlands, Tracey Mahony and Erin Bohensky (College of Arts, Society & Education, College of Business, Law & Governance and Commonwealth Scientific & Industrial Research Organisation)
Water Quality; Media; Governance; Social Media; Networks; behavioural

Advisory Accreditation: I can be on your Advisory Panel as a Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

  • Exploring Technological Barriers to Effective Customer Management and Communication between Health Care Service Providers in North QLD (PhD , Secondary Advisor)
  • Improving the search: An exploratory study into locating disposed homicide victims. (PhD , Secondary Advisor)

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