Dr Tracey Mahony ~ Lecturer - Marketing

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Dr Tracey Mahony Dr Tracey Mahony Lecturer - Marketing College of Business, Law & Governance James Cook University Web

MY FOCUS - I am an early career Social Scientist exploring behaviour change marketing.  I examine how organisations and individuals build resilience through target market communications. I predominantly use Theories of Change, program logic, network analysis and behaviour change modeling techniques. The insights from these approaches enables me to design, implement and evaluate desired behaviourial outcomes for clients. There is strong demand for behaviour change marketing research  due to the wide range of contextual applications: from small business technology adoption, to consumer health initiatives, to disaster and environmental management. The added benefit for this type of research is that all contextual applications are focused on improving life across our tropical region in accordance with JCU's commitment to the 2030 Agenda, in particular SDG11, SDG 13, and SDG 17.  This type of research suits those with an interest in Mixed Methods research (qualitative and quantitative competency) and an ability to work well in multidisciplinary, interdisciplinary and transdisciplinary teams.

researcher 2022-06-24T13:22:34 +10:00

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