Dr Zahra Pourabedin is a marketing and tourism specialist with James Cook University Singapore.

Zahra's research interests include digital marketing and tourism marketing. New marketing tools, aided by the global presence of the Internet, are playing an increasingly influential role in the development of marketing strategies. Zahra examines how technology influences customer behaviour in the tourism and retail industries. In addition, Zahra has interest to work in the area of experiential marketing. She has published in peer reviewd journals, presented at international conferences and has published book chapter on these topics. She was awarded ''Highly commended paper of 2019'' by Emerald. 

Recent project she has conducted has studied the influence of electronic word of mouth on consumer behaviour.  Zahra's other project includes using big data analyticts  in marketing. 


  • BX2084: Sales, Services and Business Development (Level 2; SIN & TSV)
  • BX2091: Tourism and Leisure Management (Level 2; SIN)
  • BX3081: Social Media Marketing (Level 3; SIN)
  • BX3152: Managing a Global Workforce (Level 3; SIN)
  • BX3181: Social Surveys and Questionnaire Design (Level 3; SIN)
  • LB5235: Applied Research Project (Level 5; SIN)
Research Disciplines
Socio-Economic Objectives
  • 2019 - Recipient of Highly Commended paper of 2019 by Emerald Publisher for paper titled ‘Loyalty Membership for Luxury Hotels in Malaysia’.
  • Associate Fellow, CIM (Chartered Institute of Marketing, UK)
  • Associate Fellow of The Higher Education Academy, UK

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.

  • 5+ collaborations
  • 4 collaborations
  • 3 collaborations
  • 2 collaborations
  • 1 collaboration
  • Indicates the Tropics (Torrid Zone)

Connect with me
Share my profile
Share my profile:


Similar to me

  1. A/Prof Adrian Kuah
    JCU Singapore
  2. Prof Abhishek Bhati
    JCU Singapore
  3. Dr Janice Scarinci
    College of Business, Law & Governance
  4. Dr Breda McCarthy
    College of Business, Law & Governance
  5. Dr Hera Oktadiana
    College of Business, Law & Governance