Dr. Zohre Mohammadi is currently a Research Fellow in Tourism at James Cook University, Singapore. She received her Ph.D. in Tourism in 2019 and her MA in Tourism Management-Marketing in 2013 from Allameh Tabataba’i University. Prior to joining JCU, she was a Visiting Lecturer at Allameh Tabataba’i, Shiraz, and Yazd Universities. She held a mentoring appointment linked to MCI Innsbruck Austria.

Her research interest lies in tourism behavior, marketing, and especially new emerging markets such as Aquaculture Tourism. In particular, she is keen to offer substantial thoughts on events, activities, and amenities for children being educated and practicing sustainability, women taking an active role in community-based tourism, and improving sustainable livelihood. She has published a number of papers in the named areas in prestigious international journals and conferences in addition to book chapters published by Emerald, Routledge, and DeGruyter. In addition, she benefits from using innovative qualitative methods in conducting her research and she feels quite confident in deploying and exploring this approach more extensively across future research activities.

  • TO5106: Quality Customer Service (Level 5; SIN)
Research Disciplines
Socio-Economic Objectives

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters
Conference Papers
  • Xu D, Chen T and Mohammadi Z (2021) I like your travel vlog: delineating viewers' consumption and production. Proceedings of the 31st Annual Council for Australasian University Tourism and Hospitality Education Conference. In: CAUTHE 2021: 31st Annual Council for Australasian University Tourism and Hospitality Education Conference: Transformation in Uncertain Times, 9-12 February 2021, Online
Other research outputs

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These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

  • Technology and Artificial Intelligence (AI) in Luxury Tourism (PhD , Secondary Advisor)

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