Dr. Zohre Mohammadi is currently a Research Fellow in Tourism at James Cook University, Singapore. She received her Ph.D. in Tourism in 2019 and her MA in Tourism Management-Marketing in 2013 from Allameh Tabataba’i University. Prior to joining JCU, she was a Visiting Lecturer at Allameh Tabataba’i, Shiraz, and Yazd Universities. She held a mentoring appointment linked to MCI Innsbruck Austria.

Her research interest lies in tourism behavior, marketing, and especially new emerging markets such as Aquaculture Tourism. In particular, she is keen to offer substantial thoughts on events, activities, and amenities for children being educated and practicing sustainability, women taking an active role in community-based tourism, and improving sustainable livelihood. She has published a number of papers in the named areas in prestigious international journals and conferences in addition to book chapters published by Emerald, Routledge, and DeGruyter. In addition, she benefits from using innovative qualitative methods in conducting her research and she feels quite confident in deploying and exploring this approach more extensively across future research activities.

  • BX3095: Visitor and Crowd Behaviour Management (Level 3; SIN)
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