About

Dr Zohre Mohammadi is currently a Senior Research Fellow in Tourism at James Cook University, Singapore. She received her PhD in Tourism in 2019 with her qualitative study on Childhood Travel Experiences and Motivations. 

She has a number of papers published in prestigious international journals and conferences, as well as book chapters. She has also served as a reviewer for journals and a member of scientific committees for conferences. Additionally, she benefits from conducting her research using novel qualitative methods, and she is quite confident in deploying and exploring this approach more extensively in future research activities.

Her research focus is on tourism behaviour and experience, tourism marketing, and events, activities, and amenities for children in order to introduce new emerging markets. In keeping with JCU's strategic objectives, she has launched projects aimed at sustaining the livelihoods of aquaculture small businesses in the tropics through tourism. her research interests are particularly concentrated on the intersection of two of JCU's teaching and research themes: Industries and Economies in the Tropics and Peoples and Societies in the Tropics. Additionally, her research supports a number of the United Nations' Sustainable Development Goals, most notably Goals 4, 8, and 11. In the future, she hopes to continue a cross-disciplinary, collaborative approach in order to contribute to the expansion of livelihood projects in particular and to gain a better understanding of how development scenarios (desired and actual) interact with environmental management and livelihoods in tropical societies. Notably, she would like to further integrate international development experience into domestic research, as there are significant opportunities for research (and impact) that build on international development thinking and apply it to a local context.

Teaching
  • TO5106: Quality Customer Service (Level 5; SIN)
Interests
Research
  • Tourism Experience and Behaviour, Childhood Travel, Tourism Marketing and Branding, Emerging markets, Livelihood, Women Empowerment
Experience
  • 2022 to present - Senior Research Fellow, James Cook University (Singapore)
  • 2019 to 2022 - Research Fellow, James Cook University (Singapore)
  • 2020 - Workshop leader for ITSA 2020 Post-Conference Research development in Children in Theme Parks, Resorts and Cruise, James Cook University (Singapore)
  • 2018 to 2019 - Visiting lecturer, Shiraz University (Iran)
  • 2014 to 2019 - Lecturer, ATU (Iran)
  • 2013 to 2019 - Visiting lecturer, Yazd University (Iran)
Research Disciplines
Socio-Economic Objectives
Honours
Awards
  • 2021 - Awarded James Cook University JCUS-JCUA cross-campus collaboration grant
  • 2021 - Awarded JCUS Research Excellence Team Award (TFI Team)
  • 2021 - Awarded CBLG Publication Award
  • 2021 - (2021) Awarded CBLG JCUA/JCUS Cross Campus Collaborative Research Award
  • 2020 - Awarded James Cook University JCUS-JCUA cross-campus collaboration grant
Memberships
  • 2020 - Academic Member of CITBA (Centre for International Trade and Business in Asia)
Publications

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters
Conference Papers
  • Xu D, Chen T and Mohammadi Z (2021) I like your travel vlog: delineating viewers' consumption and production. Proceedings of the 31st Annual Council for Australasian University Tourism and Hospitality Education Conference. In: CAUTHE 2021: 31st Annual Council for Australasian University Tourism and Hospitality Education Conference: Transformation in Uncertain Times, 9-12 February 2021, Online
More

ResearchOnline@JCU stores 14+ research outputs authored by Dr Zohre Mohammadi from 2018 onwards.

Supervision

Advisory Accreditation: I can be on your Advisory Panel as a Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

Current
  • Technology and Artificial Intelligence (AI) in Luxury Tourism (PhD , Secondary Advisor)
  • Evaluating the Impact of Online Social Networking on Relationship Marketing in Singapore Hotels (Hospitality Industry); Budget and Luxury Hotel's Approaches to Online Social Networks as a Relationship Marketing tool in Singapore (PhD , Secondary Advisor)

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