About

JCU Role: I am the HDR Innovation and Industry Lead at James Cook University (JCU), where I connect academia, research development, and industry to create and support a vibrant innovation ecosystem. With over 20 years of experience as an inventor, innovator, and entrepreneur at Aramco, I bring a wealth of knowledge and expertise in human-machine interface, artificial intelligence, and industry/business development across the JCU campuses. My patent portfolio has a focus on AI human-machine-interface technologies https://patents.justia.com/inventor/samantha-j-horseman (60 granted patents).

Mission: to develop exemplary researchers, next-gen innovators, and startup founders who can contribute to economic growth and job creation in the region. I do this by designing and delivering solutions and programs such as the IMPACT 10X simulator, the Founders-in-Residence portfolio, the Venture Growth Consultancy, and the Lab 2 Market initiative. I also share my insights and learnings through publications and speaking engagements. I am proud to have a portfolio of 60 granted patents, 15 prototypes, 47 publications, and 25 local, regional, and global awards. I am also a board member and Director of the Cairns AI Hub, a platform that connects, promotes, and grows the capability of artificial intelligence across Queensland.

Specialties:  Industry & Academic Presenter, Research Leader, and Author in the fields of Innovation, Health & Productivity Management, Maximizing Performance through Healthy Human Capital Investment, Data Science, Predictive Analytics, Entrepreneurship, Commercialization, Human Machine Interface (HMI) innovations & inventions, Industry Collaboration.

Interests
Professional
  • Artificial Intelligence (AI) Strategy
  • Integration of : Research, Innovation and Industry
Research
  • Human Machine Interface (HMI) Technology
  • Simulators and Digital Twins - Technology
Teaching
  • IMPACT10X AI Simulator (27 Cohorts)
Experience
  • 2024 to present - Board Member, Queensland AI Hub (Brisbane, Australia)
  • 2024 to present - HDR Innovation & Industry, Lead, JCU (JCU Ideas Lab, Cairns Australia)
  • 2022 to present - Advisory Board Member, Queensland AI Hub (Brisbane, Australia)
  • 2022 to present - Venture Growth, Lead, JCU (JCU Ideas Lab, Cairns Australia)
  • 2022 to present - Director, Artificial Intelligence (AI) Hub, Queensland AI Hub (Cairns, Australia)
  • 2023 to 2024 - Chairperson, Queensland AI Hub (Brisbane, Australia)
  • 2021 to 2024 - JCU Innovation, Lead, JCU (JCU Ideas Lab, Cairns Australia)
  • 2021 to 2024 - JCU Innovation & Venture Growth, James Cook University (Cairns, Australia)
  • 2018 to 2021 - External Academic Advisor, DCU/IAU/PNU (Dhahran, KSA)
  • 2018 to 2021 - Google for Entrepreneurs ,Chapter, Director, Google (USA)
  • 2017 to 2021 - External Examiner, IAU, Engineering School (Dhahran, KSA)
  • 2017 to 2021 - Researcher, Mentor, CH9 (Bahrain)
  • 2016 to 2021 - Board Member, Innovation Board, ARAMCO (Dhahran, KSA)
  • 2015 to 2021 - MENA Chapter President, Health & Productivity Management, IHPM (Arizona, USA)
  • 2014 to 2021 - President , Innovation Ecosystem Society, ARAMCO (Dhahran, KSA)
  • 2012 to 2021 - Dhahran President, Healthcare Executive Group, American College of Healthcare Executives (CHEG) (Dhahran, KSA)
  • 2010 to 2021 - Inventor: Intellisense, ARAMCO (Dhahran, KSA)
  • 2017 to 2020 - MIT, Launch X, Dhahran Chapter, MIT (USA)
  • 2017 to 2020 - Innovation & Commercialization, Committee, ARAMCO (Dhahran, KSA)
  • 2017 to 2019 - Advisory Board - Wellbeing, VRO, Ministry of Health (Riyadh, KSA)
  • 2013 to 2014 - Researcher, Company Lead, World Economic Forum (Switzerland)
  • 2002 to 2005 - Clinical Educator, SAMSO _ KSA (Dhahran, KSA)
  • 2002 to 2003 - Researcher, Wellbeing Policy, ARAMCO (Dhahran, KSA)
Research Disciplines
Honours
Awards
  • 2019 - Future Design Award: Global Technology
  • 2018 - Leadership Acknowledgement : IP/Patents in STEM leadership https://www.saudiaramco.com/en/news-media/speeches/2018/women-leadership-forum-speech-2018
  • 2017 - American Society of Safety Engineers (ASSE) https://t.co/WAIMGf2xkU Safety 2017 TV - Episode 3 http://www.asse.org/asse-honors-top-innovators-for-creatively-improving-workplace-safety/
  • 2017 - Oil & Gas HSE Award: http://www.arabianoilandgas.com/article-17857-video-dr-samantha-j-horseman-responds-to-saudi-aramco-winning-the-2017-hse-initiative-of-the-year-award/https://www.itp.com/events/awards/oil-gas-awards/oil-gas-awards#gallery-15
  • 2016 - Association of Talent Development (ATD) Excellence In Practice, Human Energy Management (HEM) Team awarded the prestigious "Excellence in Practice" citation for our signature LeadWELL program.
  • 2015 - Oil & Gas Award: HSE Product - App of the Year http://www.arabianoilandgas.com/article-14632-oil-gas-middle-east-awards-winners-revealed/
  • 2014 - International Corporate Health & Productivity Management Award (IHPM)
  • 2014 - Presidents Award in Global Leadership for Health & Productivity Management (IHPM) http://photos.prnewswire.com/prnvar/20140515/87853vv
  • 2014 - CEO Excellence Award, Aramco http://www.arabianoilandgas.com/article-17857-video-dr-samantha-j-horseman-responds-to-saudi-aramco-winning-the-2017-hse-initiative-of-the-year-award/
  • 2012 - Oil & Gas Award: HSE Initiative of the Year https://youtu.be/Gxjtm5x0FKg http://www.arabianoilandgas.com/oil-gas-awards/
  • 2011 - 2011 Regional HSE Award - Society of Petroleum Engineers https://www.ishn.com/articles/106750-asse-honors-top-innovators-for-creatively-improving-workplace-safety (Aramco)
Memberships
  • 2021 - Co - Editor, Institute for Health & Productivity Management (IHPM)
  • 2020 - Judge, MIT "Global Prosperity Challenge" https://m.facebook.com/watch/?v=202126934441318&_rdr
  • 2017 - VRO - Expert Taskforce Ministry of Health, KSA
  • 2011 - Company Lead (Aramco) for the World Economic Forum - Global Study. Workplace Wellness Alliance http://www3.weforum.org/docs/WEF_HE_WorkplaceWellnessAlliance_Report_2013.pdf
Other
  • 2020 - Assigned as Director for the Dhahran Chapter for "Google for Entrepreneurs"
  • 2019 - Circular Economy - De Carbonization, Lead (Hack the Carbon, Master) https://vimeo.com/user38543292/review/371848172/6b35665ba1
  • 2019 - Women in Data Science - Key Note Speaker https://youtu.be/0ciH0cRvQ1w
Publications

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Conference Papers
Current Funding

Current and recent Research Funding to JCU is shown by funding source and project.

Australian Government Department of Agriculture, Water and the Environment - Agricultural Innovation Hubs Program

Tropical North Queensland Drought Resilience Adoption and Innovation Hub

Indicative Funding
$2,500,000 over 2 years, in partnership with Sensand Technologies Pty Ltd ($20,000)
Summary
The TNQ Agricultural Innovation Hub is anchored as part of the established TNQ Drought Hub and will sit within the JCU ideas Lab in Cairns ? on the traditional land of the Yirrganydji people. Under the TNQ Agricultural Innovation Hub (as part of the broader TNQ Drought Hub) JCU will bring together producers, agriculture companies, supply chain businesses, innovators, start-ups, investors, and researchers to drive agricultural innovation in Northern Australia. The TNQ Agricultural Innovation Hub can also leverage the expertise of JCU?s Innovation Advisory Committee (IAC) and Scientific and Technical Advisory Committee (STAC) as/when required to support new project concepts.
Investigators
David Phelps, Rachel Hay, Daniel Christie, Simon Page, Emily Harrington, Brook Orr, Samantha Horseman, Nico Adams, Luke Deacon, Allan Dale, Stewart Lockie, Yvette Everingham, Jane Oorschot, Nicole Lucas, Darryl Lyons and Christine Pitt (Research Infrastructure, College of Science & Engineering, Research & Innovation Services, Cairns Institute, N Lucas Pty Ltd and Farmers 2 Founders (Australia))
Keywords
Innovation; Commercialisation; Technology Adoption; Agriculture; Ag-tech; Producers
Supervision

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

Current
  • Office Environmental Impact by COVID-19: Digital Facility Management Tools to boost Employee Well-Being and Validate Environmental Performances (PhD , External Advisor)

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