Dr Rachel Hay is a social scientist working in behaviour change and human dimensions (how people decide the outcomes of decisions) at the College of Business, Law and Governance, James Cook University.  Her recent research includes two NESP projects focused on the measurement and evaluation of water quality programs and land manager practices in sugar cane and grazing.  During these projects Dr Hay managed up to 10 research assistants, coordinated NRMs to collect data and analysed and produced reports.  Other projects involving management and evaluation include the Digital Homestead Project (e-research, James Cook University), RedD Project (Department of Agriculture and Fisheries (DAF)) and the Toolbox Project (DAF).  Dr Hay is a member of the Office of the Great Barrier Reef Human Dimensions Working Group (prioritising and refining gaps in the social and economic research priorities from the Scientific Consensus Statement) and Pacific Connect (building stronger relationships between people in Australia and the Pacific).  Rachel's research interests extends to projects focused on trans-disciplinary approaches to sustained behaviour change in social marketing and environmental protection interventions. 

  • BU1108: Marketing Matters (Level 1; SIN & TSV)
  • BU1808: Marketing Matters (Level 1; SIN & TSV)
  • BU2108: Marketing Matters (Level 2; TSV)
  • BU3101: Professional Internship (Level 3; CNS & TSV)
  • BU3103: Independent Project (Level 3; TSV)
  • BX3186: Marketing for Social Change (Level 3; TSV)
  • Technology Adoption by Women In Agriculture
  • Agriculture
  • Women in Agriculture
  • Human Dimensions
  • Social Marketing
  • Marketing Communication
  • Instant Feedback Assessment Techniques (IF-AT)
  • Widening Participation
  • Content Analysis
  • Data Analysis
  • 2019 - Research Fellow, James Cook University/DAF (Townsville)
  • 2016 to 2018 - Research Assistant, NESP Project 2.1.3, James Cook University/National Environmental Science Program (Townsville)
  • 2017 - Research Assistant, NESP Project 3.1.3, James Cook University/National Environmental Science Program (Townsville)
Research Disciplines
  • 2019 - Dean’s Award for Higher Degree by Research Excellence, James Cook University
  • 2019 - Sessional Teaching Award, James Cook University
  • 2019 - JCU College Business Law & Governance Research Recognition Awards prize winner: Category 3 - produce 3 or more book chapters in the one calendar year in edited works from quality publishers with ISBN recognition.
  • 2018 - Inclusive Practice Award (Student Nominated), James Cook University
  • 2015 to 2018 - Australian Postgraduate Award
  • 2013 - Philip Pearce Award, James Cook University
  • 2013 - Academic Medal, James Cook University

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters
Conference Papers

ResearchOnline@JCU stores 34+ research outputs authored by Dr Rachel Hay from 2014 onwards.

Current Funding

Current and recent Research Funding to JCU is shown by funding source and project.

Queensland Department of Environment and Science - Tender

Understanding the influence of media and community narratives on Great Barrier Reef water quality management

Indicative Funding
$249,546 over 3 years
News media play a key role in communicating knowledge about the Great Barrier Reef and the risks it faces (Foxwell-Norton and Lester 2017). While media influence on community responses in contested marine protected areas has been demonstrated (Voyer et al. 2013), the multiple pathways through which media can influence outcomes for the GBR are not well understood. This project will map the GBR `media landscape? ? the sources of mainstream and social media, the communication networks and the narratives, values and behaviours in water quality decision-making and practice that media both shape and reflect. Ultimately, the analysis will deliver practical outputs through collaboration with GBR water quality management end users.
Maxine Newlands, Tracey Mahony, Rachel Hay and Erin Bohensky (College of Arts, Society & Education, College of Business, Law & Governance and Commonwealth Scientific & Industrial Research Organisation)
Water Quality; Media; Governance; Social Media; Networks; behavioural

QLD Department of Agriculture and Fisheries - Consultancy

Digital Extension Toolbox

Indicative Funding
To encourage practice change in agriculture, DAF extension staff must be able to leverage "social" to deliver targeted and timely messages to discreet stakeholder groups at the hyper-local, project or peer level. This proposal is for the creation of a Digital Extension Toolbox, inclusive of a Community of Practice and Best Practice guidelines: a dynamic action-learing and risk management project designed to nimbly support staff in performing their work agilely over social engagement channels. Thisis is a pilot, desinged as an agile sprint, running from Feb-Jun 2019. During this time, we will develop a Best Management Practice (BMP) for each of four social engagement channels. Once a BMP has been deemed ready for trial, we will develop a Community of Practice and intiate a live trial. Online activity will be monitored, engagement metrics collected and oversight propvided by our 'Toolbox Investors': a matrix of committed internal stakeholders. The end goal being to provide DAF extension staff with a Toolbox full of relevant social media tools and instructions for their safe use.
Rachel Hay (College of Business and Law & Governance)
Digitial Extension; Best Practce; Social Engagement; Community of Practice; Social Media

Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

  • Innovation in Australian Agriculture: How better Connectivity to Emerging Technologies can Drive Productivity and Innovation (Masters , Primary Advisor)
  • Measuring and quantifying the benefits of improved Internet connectivity in regional and remote Australia and its effect on adoption of technology (PhD , Primary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.

  • 5+ collaborations
  • 4 collaborations
  • 3 collaborations
  • 2 collaborations
  • 1 collaboration
  • Indicates the Tropics (Torrid Zone)

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  • 28.208, Marine & Tropical Biology 2 (Townsville campus)
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