Prof Alexander Josiassen ~ Professor Marketing

Alexander is Professor of Marketing at James Cook University, and Director of the Centre for Tourism and Culture Management, Copenhagen Business School, Denmark. He holds a PhD from Melbourne University in Melbourne, Australia.

He is a leading international scholar of marketing and tourism management. Alexander publishes in marketing and tourism in publications such as Journal of Marketing, Journal of Retailing, and in tourism in Annals of Tourism Research and Journal of Travel Research.

Alexander regularly consults national and international organizations on the topics of tourist/consumer behaviour and management strategy.

Alexander has successfully supervised many Thesis students, and enquiries regarding Masters and PhD supervision are welcome. 

Interests

Research

• Consumer Psychology, Tourism Management, Country of Origin Theory, International Marketing, Consumer Behavior

Research Disciplines

• Tourism (3508)
• Marketing (3506)

Socio-Economic Objectives

• Tourism services (1104)
• commercial services and tourism (1199)

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

• Nørfelt A, Kock F, Karpen I and Josiassen A (2023) Pleasure Through Pain: An Empirical Examination of Benign Masochism in Tourism. Journal of Travel Research, 62 (2). pp. 448-468
• Josiassen A, Kock F and Assaf A (2022) In times of war: Place solidarity. Annals of Tourism Research, 96.
• Josiassen A, Kock F and Nørfelt A (2022) Tourism Affinity and Its Effects on Tourist and Resident Behavior. Journal of Travel Research, 61 (2). pp. 299-313
• Assaf A, Tsionas M, Kock F and Josiassen A (2021) A Bayesian non-parametric stochastic frontier model. Annals of Tourism Research, 87.
• Ahn J, Assaf A, Josiassen A, Baker M, Lee S, Kock F and Tsionas M (2020) Narcissistic CEOs and corporate social responsibility: Does the role of an outside board of directors matter? International Journal of Hospitality Management, 85.
• Kock F, Nørfelt A, Josiassen A, Assaf A and Tsionas M (2020) Understanding the COVID-19 tourist psyche: The Evolutionary Tourism Paradigm. Annals of Tourism Research, 85.
• Nørfelt A, Kock F and Josiassen A (2020) Tourism Xenophilia: Examining Attraction to Foreignness. Journal of Travel Research, 59 (8). pp. 1386-1401
• Prince M, Yaprak A, Cleveland M, Davies M, Josiassen A, Nechtelberger A, Nechtelberger M, Palihawadana D, Renner W, Chovanova Supekova S and Von Wallpach S (2020) The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations. International Marketing Review, 37 (6). pp. 1013-1049
• Farrelly F, Kock F and Josiassen A (2019) Cultural heritage authenticity: A producer view. Annals of Tourism Research, 79.
• Kock F, Josiassen A and Assaf A (2019) The xenophobic tourist. Annals of Tourism Research, 74. pp. 155-166
• Kock F, Josiassen A, Assaf A, Karpen I and Farrelly F (2019) Tourism Ethnocentrism and Its Effects on Tourist and Resident Behavior. Journal of Travel Research, 58 (3). pp. 427-439
• Kock F, Josiassen A and Assaf A (2019) Toward a Universal Account of Country-Induced Predispositions: Integrative Framework and Measurement of Country-of-Origin Images and Country Emotions. Journal of International Marketing, 27 (3). pp. 43-59

More

ResearchOnline@JCU stores 23+ research outputs authored by Prof Alexander Josiassen from 2016 onwards.

Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

Current

• Social Media Influencer Endorsement and hotels in Singapore: Comparison between budget and luxury hotels (PhD , Advisor Mentor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.