Dr Hafihz is a Lecturer in Marketing at James Cook University Singapore with 10 years of industry experience. His research interests include services marketing, technology adoption (AI), and Halal and hospitality, and has been published in over 20 academic articles, book chapters and industry reports. He serves as an advisor for various organizations and is an editorial board member of several journals.

He has published in European Journal of Marketing, Australasian Marketing Journal, Journal of Computer Information Systems, Journal of Global Fashion Marketing and Journal of Islamic Marketing. His publications include quantitative and qualitative methods such as scale development, surveys, interviews, conceptual models and systematic literature reviews.

Dr Hafihz received his PhD with full scholarship from the University of Adelaide, his MSc from the University College Dublin and a BBA from the National University of Singapore. He is a Fellow (FCIM) and Chartered Marketer at the Chartered Institute of Marketing.

  • BX2084: Sales, Services, Business Development and the Digital Frontier (Level 2; SIN)
  • LB5235: Applied Research Project (Level 5; SIN)
  • TO5106: Quality Customer Service (Level 5; SIN)
  • Services marketing
  • Technology adoption (AI)
  • Halal and hospitality
  • 2023 to present - Lecturer, James Cook University (Singapore)
  • 2021 to 2023 - Associate Lecturer, PSB Academy (Singapore)
  • 2021 to 2023 - Sessional Lecturer, James Cook University (Singapore)
  • 2021 to 2023 - Adjunct Lecturer, Kaplan (Singapore)
  • 2021 to 2023 - Sessional Lecturer, Curtin Singapore (Singapore)
  • 2018 to 2021 - PhD Candidate, University of Adelaide (Australia)
  • 2008 to 2018 - Various Marketing Positions, Public and Private Sectors
Research Disciplines
Socio-Economic Objectives
  • 2018 to 2021 - University of Adelaide Scholar (Adelaide Scholarship International)
  • 2004 - Ministry of Home Affairs Award for Operational Excellence (Nicoll Highway Collapse)
  • 2020 to 2024 - Fellow of the Chartered Institute of Marketing (UK)
  • 2022 to 2024 - Films Consultative Panel, Infocomm Media Development Authority
  • 2021 to 2024 - Editorial Board Member, Journal of Computer Information Systems (Taylor and Francis)
  • 2020 to 2024 - Chartered Marketer of the Chartered Institute of Marketing (UK)
  • 2020 to 2024 - Board of Advisor, Kowabunga! Global (Sustainability and Nature-Based Education)
  • 2019 to 2024 - Editorial Board Member, Journal of Islamic Marketing (Emerald Publishing)
  • 2019 to 2021 - Editorial Board Member, International Journal of Islamic Marketing and Branding (Inderscience Publishers)
  • 2022 - Expert member in a study on the use of chatbots for healthcare curricula (CEPEH Project)
  • 2022 - Reviewer, ANZMAC (Australia & New Zealand Marketing Academy Conference)
  • 2022 - Reviewer, Australasian Marketing Journal (SAGE)
  • 2021 - Reviewer, Journal of Computer Information Systems (Taylor and Francis)
  • 2019 - Speaker, Frontiers in Service Conference, Singapore, July 18-21, 2019
  • 2016 - Speaker, Global Islamic Marketing Conference, Morocco, May 4-6, 2016
  • 2013 - Speaker, Global Islamic Marketing Conference, Turkey, May 29-30, 2013

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters

Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

  • Technology and Artificial Intelligence (AI) in Luxury Tourism (PhD , Secondary Advisor)

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