Dr Nurhafihz Noor - Research Portfolio

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About

Dr Hafihz is a lecturer at James Cook University Singapore with 10 years of industry experience in the public and private sectors. His thesis developed the AISAQUAL scale to measure the service quality of artificial intelligence service agents. He has published in the European Journal of Marketing, Australasian Marketing Journal and Journal of Computer Information Systems, and is on the editorial board of two journals. His research interests include services marketing and its intersections with technology, hospitality, well-being and culture including Halal.

Dr Hafihz received his PhD with full scholarship from the University of Adelaide, his MSc from the University College Dublin and a BBA from the National University of Singapore. He is a Fellow (FCIM) and Chartered Marketer at the Chartered Institute of Marketing.

Teaching

BX2084: Sales, Services, Business Development and the Digital Frontier (Level 2; SIN)
BX3082: International Marketing in the Global Village (Level 3; SIN)
LB5122: Marketing Strategy, Analytics and Development (Level 5; SIN)
TO5106: Quality Customer Service (Level 5; SIN)

Interests

Research

Services marketing
Technology adoption
Hospitality and tourism
Well-being
Culture including Halal

Experience

2023 to present - Lecturer, James Cook University (Singapore)
2021 to 2023 - Associate Lecturer, PSB Academy (Singapore)
2021 to 2023 - Sessional Lecturer, James Cook University (Singapore)
2021 to 2023 - Adjunct Lecturer, Kaplan (Singapore)
2021 to 2023 - Sessional Lecturer, Curtin Singapore (Singapore)
2018 to 2021 - PhD Candidate, University of Adelaide (Australia)

Research Disciplines

Socio-Economic Objectives

Honours

Awards

2018 to 2021 - University of Adelaide Scholar (Adelaide Scholarship International)
2004 - Ministry of Home Affairs Award for Operational Excellence (Nicoll Highway Collapse)

Fellowships

2020 to 2024 - Fellow of the Chartered Institute of Marketing (UK)

Memberships

2022 to 2024 - Films Consultative Panel, Infocomm Media Development Authority
2021 to 2024 - Editorial Board Member, Journal of Computer Information Systems (Taylor and Francis)
2020 to 2024 - Chartered Marketer of the Chartered Institute of Marketing (UK)
2020 to 2024 - Board of Advisor, Kowabunga! Global (Sustainability and Nature-Based Education)
2019 to 2024 - Editorial Board Member, Journal of Islamic Marketing (Emerald Publishing)
2019 to 2021 - Editorial Board Member, International Journal of Islamic Marketing and Branding (Inderscience Publishers)

Other

2022 - Expert member in a study on the use of chatbots for healthcare curricula (CEPEH Project)
2022 - Reviewer, ANZMAC (Australia & New Zealand Marketing Academy Conference)
2022 - Reviewer, Australasian Marketing Journal (SAGE)
2021 - Reviewer, Journal of Computer Information Systems (Taylor and Francis)
2019 - Speaker, Frontiers in Service Conference, Singapore, July 18-21, 2019
2016 - Speaker, Global Islamic Marketing Conference, Morocco, May 4-6, 2016
2013 - Speaker, Global Islamic Marketing Conference, Turkey, May 29-30, 2013

Publications

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

Noor N, Rao Hill S and Troshani I (2022) Developing a service quality scale for artificial intelligence service agents. European Journal of Marketing, 56 (5). pp. 1301-1336
Noor N, Rao Hill S and Troshani I (2021) Artificial Intelligence Service Agents: Role of Parasocial Relationship. Journal of Computer Information Systems, 62 (5). pp. 1009-1023
Noor N, Rao Hill S and Troshani I (2021) Recasting Service Quality for AI-Based Service. Australasian Marketing Journal, 30 (4). pp. 297-312
Noor N, Don P and Cassidy J (2017) Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore. International Journal of Islamic Marketing and Branding, 1 (4). pp. 366-387

Book Chapters

Noor N (2022) Halal Service Marketing: A Strategic Perspective. In: Strategic Islamic Marketing: a roadmap for engaging Muslim consumers. Contributions to NManagement Science. Springer, Cham, Switzerland, pp. 11-29

Supervision

Advisory Accreditation: I can be on your Advisory Panel as a Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

Current