Dr Hafihz is a lecturer at James Cook University Singapore with 10 years of industry experience in the public and private sectors. His thesis developed the AISAQUAL scale to measure the service quality of artificial intelligence service agents. He has published in the European Journal of Marketing, Australasian Marketing Journal and Journal of Computer Information Systems, and is on the editorial board of two journals. His research interests include services marketing and its intersections with technology, hospitality, well-being and culture including Halal.

Dr Hafihz received his PhD with full scholarship from the University of Adelaide, his MSc from the University College Dublin and a BBA from the National University of Singapore. He is a Fellow (FCIM) and Chartered Marketer at the Chartered Institute of Marketing.

  • BX2084: Sales, Services, Business Development and the Digital Frontier (Level 2; SIN)
  • BX3082: International Marketing in the Global Village (Level 3; SIN)
  • LB5122: Marketing Strategy, Analytics and Development (Level 5; SIN)
  • TO5106: Quality Customer Service (Level 5; SIN)
  • Services marketing
  • Technology adoption
  • Hospitality and tourism
  • Well-being
  • Culture including Halal
  • 2023 to present - Lecturer, James Cook University (Singapore)
  • 2021 to 2023 - Associate Lecturer, PSB Academy (Singapore)
  • 2021 to 2023 - Sessional Lecturer, James Cook University (Singapore)
  • 2021 to 2023 - Adjunct Lecturer, Kaplan (Singapore)
  • 2021 to 2023 - Sessional Lecturer, Curtin Singapore (Singapore)
  • 2018 to 2021 - PhD Candidate, University of Adelaide (Australia)
Research Disciplines
Socio-Economic Objectives
  • 2018 to 2021 - University of Adelaide Scholar (Adelaide Scholarship International)
  • 2004 - Ministry of Home Affairs Award for Operational Excellence (Nicoll Highway Collapse)
  • 2020 to 2024 - Fellow of the Chartered Institute of Marketing (UK)
  • 2022 to 2024 - Films Consultative Panel, Infocomm Media Development Authority
  • 2021 to 2024 - Editorial Board Member, Journal of Computer Information Systems (Taylor and Francis)
  • 2020 to 2024 - Chartered Marketer of the Chartered Institute of Marketing (UK)
  • 2020 to 2024 - Board of Advisor, Kowabunga! Global (Sustainability and Nature-Based Education)
  • 2019 to 2024 - Editorial Board Member, Journal of Islamic Marketing (Emerald Publishing)
  • 2019 to 2021 - Editorial Board Member, International Journal of Islamic Marketing and Branding (Inderscience Publishers)
  • 2022 - Expert member in a study on the use of chatbots for healthcare curricula (CEPEH Project)
  • 2022 - Reviewer, ANZMAC (Australia & New Zealand Marketing Academy Conference)
  • 2022 - Reviewer, Australasian Marketing Journal (SAGE)
  • 2021 - Reviewer, Journal of Computer Information Systems (Taylor and Francis)
  • 2019 - Speaker, Frontiers in Service Conference, Singapore, July 18-21, 2019
  • 2016 - Speaker, Global Islamic Marketing Conference, Morocco, May 4-6, 2016
  • 2013 - Speaker, Global Islamic Marketing Conference, Turkey, May 29-30, 2013

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters

Advisory Accreditation: I can be on your Advisory Panel as a Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

  • Technology and Artificial Intelligence (AI) in Luxury Tourism (PhD , Secondary Advisor)

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