- Arts and Business links, Directors Duties and Governance
- Cross Cultural Issues; Country of Origin Studies; Ethnicity, Market Orientation, Firm Performance, E-Marketing; Innovation, SME’s and the use of technology in business value chains as well as Social Marketing
- 2014 to present - Dean, CBLG, JCU (Townsville)
- 2011 to 2014 - Head of School, JCU (Townsville)
- 2004 to 2011 - Head of School, UWS (Sydney)
- 2001 to 2003 - Lecturer, UTS (Sydney)
- Research Disciplines
- Marketing (1505)
- Socio-Economic Objectives
- Management and Productivity (9104)
Professor David Low is the Dean of the College of Business, Law and Governance at James Cook University. David holds a Doctorate in Marketing and Management, and is a Graduate Member of the Australian Institute of Company Directors as well as a Fellow of the Institute of Public Accountants.
He has a wide variety of both industry and academic management and boardroom experience. Prior to commencing at JCU David was Head of School for the School of Marketing at the University of Western Sydney a position he held for 5 years.
David has also held a number of directorships in Sydney including Chair of the Riverside Theatres Advisory board and President of the Western Sydney Business Connection – both are organizations operating in Western Sydney both organizations were part of the business community served by UWS.
David’s research interests include Cross Cultural Issues; Country of Origin Studies; Ethnicity, Market Orientation, Firm Performance, E-Marketing; Innovation, SME’s and the use of technology in business value chains. David has just co-edited a book on E-Novation and Web 2.0.
Prior to joining academia David gained extensive experience in industries as diverse as Manufacturing, Retail, Professional Services, Entertainment, Construction and IT. Positions held included roles such as CFO, Channel/Product Manager and General Manager.
David holds a number of community positions in North Queensland:
Australian Festival of Chamber Music: Finance Committee Member
Rockhampton Regional Council: External Audit Committee
Australian and New Zealand Marketing Academy: Member of Executive
Townsville Chamber of Commerce: Board Member
Australian Institute of Company Directors: Townsville Committee Member
Regional Development Australia – Townsville and North West QLD: Committee Member
- 1988 - Fellow of Institute of Public Accountants
- 2009 - Graduate Member of Australian Institute of Company Directors
These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.
- Journal Articles
- Eagle L, Hamann M and Low D (2016) The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution. Marine Pollution Bulletin, 107 (1). pp. 324-332
- Dahl S, Eagle L and Low D (2015) Integrated marketing communications and social marketing: together for the common good? Journal of Social Marketing, 5 (3). pp. 226-240
- Eagle L, Low D and Vandommele L (2015) Social marketing perspectives on barriers to and enablers of effective sustainability communication. Sinergie Italian Journal of Management, 33 (96). pp. 131-150
- Eagle L, Low D, Case P and Vandommele L (2015) Attitudes of undergraduate business students toward sustainability issues. International Journal of Sustainability in Higher Education, 16 (5). pp. 650-668
- pearce m, Eagle L, Low D and Schurmann A (2015) Cut from 'country': the impact of climate change on the metal health of Aboriginal pastoralists. Australasian Journal of Regional Studies, 21 (1). pp. 50-79
- Blackman A, Welters R, Murphy L, Eagle L, Pearce M, Pryce J, Lynch P and Low D (2014) Worker's perceptions of FIFO work in North Queensland, Australia. Australian Bulletin of Labour, 40 (2). pp. 180-200
- Book Chapters
- Eagle L, Dahl S and Low D (2015) Ethics in social marketing. In: Marketing Ethics and Society. Sage, London, UK, pp. 235-264
- Eagle L, Desrochers D, Dahl S, Mahony T and Low D (2015) Promotion of harmful products. In: Marketing Ethics and Society. Sage, London, UK, pp. 159-188
- Eagle L, Dahl S and Low D (2015) Criticisms of marketing. In: Marketing Ethics and Society. Sage, London, UK, pp. 29-54
- Conference Papers
- Eagle L, Dahl S, Carter S and Low D (2015) Social marketing ethical dilemmas: pursuing practical solutions for pressing problems. Proceedings of the World Social Marketing Conference. 19-21 April 2015, Sydney, NSW, Australia
- Pearce M, Eagle L, Low D and Schurmann A (2015) Pro-environmental behaviors of climate skeptics: do beliefs matter? A study of the dry tropics, Australia. Proceedings of the 7th International Conference on Climate Changes, Global Warming, Biological Problems (CGB'15). 5-7 September 2015, Seoul, Korea
- Eagle L, Dahl S and Low D (2014) Marketing ethics in the 21st century: in pursuit of phronesis. Global Marketing Conference Proceedings. In: GMC 2014: Global Marketing Conference at Singapore: Bridging Asia and the World: globalization of marketing and management theory and practice, 15-18 July 2014, Singapore
ResearchOnline@JCU stores 38+ research outputs authored by Prof David Low from 2008 onwards.
Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.
These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.
- Consumer Search for Product Information; the Dilemna Between Traditional Marketing Communications (TMC) and Word of Mouth (WOM) Marketing (PhD, Secondary Advisor)
- Conquering the Digital Divide, with a Digital Native Who Never Was (PhD, Secondary Advisor)
- Utaut: Exploring Small Business Adoption of Facebook Technology for Consumer Engagement in Townsville, North Queensland. (PhD, Primary Advisor)
- Sme Stock Markets and their Contribution to Economic Growth (PhD, Secondary Advisor)
- Technology dead zone tourism: reaping wellbeing from disconnection in the Asian-Pacific region (PhD, Secondary Advisor)
- The Engagement of Women and Technology in Agriculture (PhD, Secondary Advisor)