Professor David Low was the Dean of the College of Business, Law and Governance at James Cook University until June 2018. David holds a Doctorate in Marketing and Management, and is a Graduate Member of the Australian Institute of Company Directors as well as a Fellow of the Institute of Public Accountants.

He has a wide variety of both industry and academic management and boardroom experience. Prior to commencing at JCU David was Head of School for the School of Marketing at the University of Western Sydney a position he held for 5 years.

David has also held a number of directorships in Sydney including Chair of the Riverside Theatres Advisory board and President of the Western Sydney Business Connection – both are organizations operating in Western Sydney both organizations were part of the business community served by UWS.

David’s research interests include Cross Cultural Issues; Country of Origin Studies; Ethnicity, Market Orientation, Firm Performance, E-Marketing; Innovation, SME’s and the use of technology in business value chains. David has just co-edited a book on E-Novation and Web 2.0.

Prior to joining academia David gained extensive experience in industries as diverse as Manufacturing, Retail, Professional Services, Entertainment, Construction and IT. Positions held included roles such as CFO, Channel/Product Manager and General Manager.

David has held a number of community positions in North Queensland:

  • Australian Festival of Chamber Music: Finance Committee Member
  • Rockhampton Regional Council: External Audit Committee
  • Australian and New Zealand Marketing Academy: Member of Executive
  • Townsville Chamber of Commerce: Board Member
  • Australian Institute of Company Directors: Townsville Committee Member
  • Regional Development Australia Townsville and North West QLD: Committee Member
  • Arts and Business links, Directors Duties and Governance
  • Cross Cultural Issues; Country of Origin Studies; Ethnicity, Market Orientation, Firm Performance, E-Marketing; Innovation, SME’s and the use of technology in business value chains as well as Social Marketing
  • 2014 to 2018 - Dean, CBLG, JCU (Townsville)
  • 2011 to 2014 - Head of School, JCU (Townsville)
  • 2004 to 2011 - Head of School, UWS (Sydney)
  • 2001 to 2003 - Lecturer, UTS (Sydney)
Research Disciplines
  • 1988 - Fellow of Institute of Public Accountants
  • 2009 - Graduate Member of Australian Institute of Company Directors

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles
Book Chapters
Conference Papers

ResearchOnline@JCU stores 68+ research outputs authored by Prof David Low from 2008 onwards.


Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.


The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.

  • 5+ collaborations
  • 4 collaborations
  • 3 collaborations
  • 2 collaborations
  • 1 collaboration
  • Indicates the Tropics (Torrid Zone)

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