A/Prof Pengji Wang ~ Associate Professor Business

Dr Pengji Wang is Associate Professor of Business at James Cook University, Singapore Campus. She received her PhD in Strategy and Policy at National University of Singapore.

She is actively conducting research on Strategy, International Business, Circular Economy, Green Marketing and Leadership. Her research has been published in high-profile academic journals such as Journal of Business Ethics, International Business Review, Corporate Governance: An International Review, Management and Organization Review and Thunderbird International Business Review. 

Due to her academic excellence, she was awarded as Best Researcher and Best Academic by James Cook University, Singapore Campus in 2016. She was also invited to lecture on International Business Strategy in Baden-Württemberg Cooperative State University Stuttgart. 

Currently she is supervising HDR students on projects on Corproate Social Responsibility. 

 

 

Teaching

• BU1003: Principles of Economics (Level 1; SIN)
• BU1903: Principles of Economics (Level 1; SIN)
• LB5232: Digital Marketing (Level 5; SIN)
• LB5234: Leading and Managing Organisational Change (Level 5; SIN)
• LB5235: Applied Research Project (Level 5; SIN)

Interests

Research

• Strategy, International Business, Leadership and Circular Economy

Research Disciplines

• Marketing (3506)
• Strategy, management and organisational behaviour (3507)

Awards

• 2016 - Best Researcher, James Cook University, Singapore Campus, for Demonstrated excellence in research
• 2016 - Best Academic, James Cook University, Singapore Campus, for Demonstrated professional approach to teaching, learning & supervision.

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

• De Silva M, Wang P and Kuah A (2021) Why wouldn't green appeal drive purchase intention? Moderation effects of consumption values in the UK and China. Journal of Business Research, 122, pp. 713-724, DOI:10.1016/j.jbusres.2020.01.016.
• De Silva M, Wang P and Kuah A (in press) Why wouldn’t green appeal drive purchase intention? Moderation effects of consumption values in the UK and China. Journal of Business Research, , DOI:10.1016/j.jbusres.2020.01.016.
• Wang P, McCarthy B and Kapetanaki A (2021) To be ethical or to be good? The impact of good provider and moral norms on food waste decisions in two countries. Global Environmental Change, 69, Article: 102300, DOI:10.1016/j.gloenvcha.2021.102300.
• Wang P, Kuah A, Lu Q, Wong C, Thirumaran K, Adegbite E and Kendall W (2021) The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK. Journal of Brand Management, 28, pp. 325-346, DOI:10.1057/s41262-020-00228-0.
• Wang P and McCarthy B (2021) What do people “like” on Facebook? Content marketing strategies used by retail bank brands in Australia and Singapore. Australasian Marketing Journal, 29 (2), DOI:10.1016/j.ausmj.2020.04.008.
• Wang P, Zhao X and Lim C (in press) Leveraging subordinates for performance how managers benefit from mentoring relationships. Journal of Career Development, , DOI:10.1177/0894845318783079.
• McCarthy B, Kapetanaki A and Wang P (2020) Completing the food waste management loop: is there market potential for value-added surplus products (VASP)? Journal of Cleaner Production, 256, Article: 120435, DOI:10.1016/j.jclepro.2020.120435.
• McCarthy B, Kapetanaki A and Wang P (2019) Circular agri-food approaches: will consumers buy novel products made from vegetable waste? Rural Society, 28 (2), Article: 7, pp. 91-107, DOI:10.1080/10371656.2019.1656394.
• Wang P and Kuah A (2018) Green marketing cradle-to-cradle: remanufactured products in Asian markets. Thunderbird International Business Review, 60 (5), pp. 783-795, DOI:10.1002/tie.21925.
• Kuah A and Wang P (2017) Fast-expanding "online" markets in South Korea and China: are they worth pursuing? Thunderbird International Business Review, 59 (1), pp. 63-77, DOI:10.1002/tie.21779.

Book Chapters

• Wang P, Zhang H and Wood J (2020) Foreign direct investment, natural disasters, and economic growth of host countries. In: Economic Effects of Natural Disasters: theoretical foundations, methods, and tools. Elsevier, London, UK, pp. 97-117

Conference Papers

• Wang P, McCarthy B, Chal H, Myint OO A, Ruta M and Marn T (2019) Content marketing: Australian and Singaporean bank brands. Proceedings of the Australian & New Zealand Marketing Academy Conference. In: ANZMAC 2019: Australian & New Zealand Marketing Academy Conference: winds of change, 2-4 December 2019, Wellington, New Zealand

More

ResearchOnline@JCU stores 30+ research outputs authored by A/Prof Pengji Wang from 2010 onwards.

Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

Current

• Research on the Strategy of building Online Shop Brand (PhD , Primary Advisor)
• Millennial Employees, a key Cornerstone to Corporate Social Responsibility (CSR) in small and medium Enterprises (SMEs): Evolving a Unique Social Responsibility Identity! A Regional Comparison of four Countries: Singapore, Vietnam, Indonesia and Thailand (PhD , Primary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.