A/Prof Pengji Wang ~ Associate Professor Business

Dr Pengji Wang is Associate Professor of Business at James Cook University, Singapore Campus. She received her PhD in Strategy and Policy at National University of Singapore.

She is actively conducting research on Strategy, International Business, Circular Economy, Green Marketing and Leadership. Her research has been published in high-profile academic journals such as Journal of Business Ethics, International Business Review, Corporate Governance: An International Review, Management and Organization Review and Thunderbird International Business Review. 

Due to her academic excellence, she was awarded as Best Researcher and Best Academic by James Cook University, Singapore Campus in 2016. She was also invited to lecture on International Business Strategy in Baden-Württemberg Cooperative State University Stuttgart. 

Currently she is supervising HDR students on projects on Corproate Social Responsibility. 

 

 

Teaching

• BU1003: Principles of Economics (Level 1; SIN)
• LB5232: Digital Marketing (Level 5; SIN)
• LB5234: Leading and Managing Organisational Change (Level 5; SIN)

Interests

Research

• Strategy, International Business, Leadership and Circular Economy

Research Disciplines

• Marketing (3506)
• Strategy, management and organisational behaviour (3507)
• Applied economics (3801)

Socio-Economic Objectives

• Expanding knowledge (2801)

Awards

• 2016 - Best Researcher, James Cook University, Singapore Campus, for Demonstrated excellence in research
• 2016 - Best Academic, James Cook University, Singapore Campus, for Demonstrated professional approach to teaching, learning & supervision.

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

• Chen S, Wang P and Wood J (2023) What is a retail brand - a systematic review of terms and definitions. International Journal of Retail and Distribution Management, 51 (5). pp. 653-673
• Wang P and McCarthy B (2023) Beyond positive and negative eWOM: the role of trust propensity and individuation in shaping consumers’ perception of brand image. International Journal of Hospitality & Administration, 24 (3). pp. 387-414
• Wang P, Zhao X and Lim C (in press) Leveraging subordinates for performance how managers benefit from mentoring relationships. Journal of Career Development,
• Kuah A, Xia Y and Wang P (2022) How Do Corporate Social Responsibility Engagements Drive Consumer–Company Identification in Singapore? Sustainability, 40 (10).
• McCarthy B and Wang P (2022) Shades of Sustainability: Who are the Buyers and Non-buyers of Sustainable Packaging? Journal of Food Products Marketing, 28 (4). pp. 153-178
• Pillai R, Wang P and Kuah A (2022) Unlocking corporate social responsibility in smaller firms: Compliance, conviction, burden, or opportunity? Thunderbird International Business Review, 64 (6). pp. 627-646
• De Silva M, Wang P and Kuah A (2021) Why wouldn't green appeal drive purchase intention? Moderation effects of consumption values in the UK and China. Journal of Business Research, 122. pp. 713-724
• Wang P, McCarthy B and Kapetanaki A (2021) To be ethical or to be good? The impact of good provider and moral norms on food waste decisions in two countries. Global Environmental Change, 69.
• Wang P, Kuah A, Lu Q, Wong C, Thirumaran K, Adegbite E and Kendall W (2021) The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK. Journal of Brand Management, 28. pp. 325-346

Book Chapters

• Wang P, Zhang H and Wood J (2022) Achieving the Sustainable Development Goals - A tropical region perspective. In: Business, Industry, and Trade in the Tropics. Routledge, Abingdon, UK, pp. 68-96
• Zhang H, Wang P and Wood J (2022) Does institutional quality matter for the nexus between environmental quality and economic growth?: A tropics perspective. In: Business, Industry, and Trade in the Tropics. Routledge, Abingdon, UK, pp. 33-52

Conference Papers

• McCarthy B and Wang P (2022) Exploring the role of reef-friendly, edible packaging in reducing plastic pollution: proposition of a conceptual model explaining purchase intentions. Community Empowerment, Sustainable Cities, and Transformative Economies. In: BEMAS: 1st International Conference in Business, Economics, Management, and Sustainability, 2-3 July 2021, Cairns, QLD, Australia

More

ResearchOnline@JCU stores 37+ research outputs authored by A/Prof Pengji Wang from 2010 onwards.

Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

Current

• Consumer evaluation and advertising effectiveness in digital influencer marketing and live streaming e-commence (PhD , Secondary Advisor)
• Millennial Employees, a key Cornerstone to Corporate Social Responsibility (CSR) in small and medium Enterprises (SMEs): Evolving a Unique Social Responsibility Identity! A Regional Comparison of four Countries: Singapore, Vietnam, Indonesia and Thailand (PhD , Primary Advisor)
• Branding strategy of SME online stores (PhD , Primary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.